Question 1

You uploaded into the Responsys Content Library an HTML document and three subdocumentspersonalized with the member level of the subscriber. When you validate the campaign, you get thiserror: "Email Message preview failed because of template execution runtime error, detailed error:property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."How should you correct this error?

Options :

A : Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPLdirective in every document. Then reupload the documents into the Content Library.

B : You did not select the MEMBER_LEVEL column from the CONTACTS database. In the DatasourcesSection in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matcheswhat is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D : The HTML coder didn't include the directive and declare the CONTACTS data source ineach document. Enter this into each document, and the error should now be resolved.

Answer: B

Question 2

You have a banner image in an HTML file with clickthrough reference. It is namedacme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the ResponsysContent Library into the HTML campaign document.Which RPL code should you use to insert this document?

Options :

A : <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

B :

C : <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

D : <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

Answer: D

Question 3

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A : Create a Proof List with their email addresses and then use the Seed List feature in the CampaignWorkbook.

B : Export the campaign from Message Designer, then copy and paste the source HTML in an email tosend to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of theCampaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 4

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 5

Your new Responsys customer wants to begin sending email campaigns.Which three practices should they employee for their IP address warm-up process? (Choose three.)

Options :

A : Test out a new re-engagement email campaign by sending emails to lapsed or nonengagedsubscribers.

B : Send carefully planned content to highly engaged recipients.

C : Minimize complaints and bounces to establish a good reputation with each ISP.

D : Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

E : Establish an initial reputation with each major ISP by demonstrating that you are sending to validemail addresses with very few complaints or hard bounces.

Answer: A,B,C

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