Question 1

You uploaded into the Responsys Content Library an HTML document and three subdocumentspersonalized with the member level of the subscriber. When you validate the campaign, you get thiserror: "Email Message preview failed because of template execution runtime error, detailed error:property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."How should you correct this error?

Options :

A : Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPLdirective in every document. Then reupload the documents into the Content Library.

B : You did not select the MEMBER_LEVEL column from the CONTACTS database. In the DatasourcesSection in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matcheswhat is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D : The HTML coder didn't include the directive and declare the CONTACTS data source ineach document. Enter this into each document, and the error should now be resolved.

Answer: B

Question 2

You created a specific filter for the individuals that you want to send a campaign to.What are the steps to define this filter to be used in a campaign?

Options :

A : Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, andconfigure the filter in the Proofing section.

B : Navigate to the Program Designer, select the Testing tab, open the program that uses thecampaign, and select the filter from the Program Settings.

C : Navigate to the Program Designer, open the program that uses the campaign, and select the filterfrom the Program Settings.

D : Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, andassign the filter in the Audiences section.

E : Go to the Data Sources section, select the Filters tab, and then select the campaign from thelisting.

Answer: D

Question 3

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 4

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

Question 5

You built a seed group with three records to test combinations of data during campaign proof testing.All fields required for personalization are populated with test datA. But when you try to preview orproof launch a promotional email campaign, an error message states that the proof list is empty.Why is this happening?

Options :

A : You must have missed populating some of the fields being used for personalization in the records.Check the data in the seed group for completeness.

B : The seed group is corrupted. You must delete and re-create the seed group with the test datadesired.

C : You can only launch emails to a seed list; you cannot preview or send a proof launch to the seedlist records.

D : When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out,Responsys will suppress displaying personalization in preview mode or sending emails to thosecontacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

Answer: A

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