Question 1

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 2

When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitorcompletes a transaction, conversion credit will be attributed to the sourcing campaign by default.Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie inorder to eliminate potential duplicate reporting?

Options :

A : action=last

B : tracking-once

C : tracking=first

D : action=single

E : action=once

Answer: B

Question 3

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 4

There was an issue with the Event Data Feed export because its output was comma delimited, butthe requirement was for it to be tab delimited.Where should you configure this specification?

Options :

A : In the Connect Event Data Export configuration, in the Target Field section, select the "Fields aredelimited by" option.

B : In the export wizards, under the Source section, select the option "Comma delimited".

C : In the Account Administration screen, there is a section "Accepted Delimiters". Change this defaultto tab.

D : In the Account Administration screen, there is a section "Fields are delimited by", Change thisdefault to tab.

Answer: A

Question 5

An SSH2 key pair can be created to be used for authentication to establish a secure connectionbetween your server and the Oracle file server.Which key from the client key pair must you send to Responsys?

Options :

A : Private

B : Public

C : Secure

D : Master

Answer: B

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