Question 1

Your new Responsys customer wants to begin sending email campaigns.Which three practices should they employee for their IP address warm-up process? (Choose three.)

Options :

A : Test out a new re-engagement email campaign by sending emails to lapsed or nonengagedsubscribers.

B : Send carefully planned content to highly engaged recipients.

C : Minimize complaints and bounces to establish a good reputation with each ISP.

D : Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

E : Establish an initial reputation with each major ISP by demonstrating that you are sending to validemail addresses with very few complaints or hard bounces.

Answer: A,B,C

Question 2

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 3

There was an issue with the Event Data Feed export because its output was comma delimited, butthe requirement was for it to be tab delimited.Where should you configure this specification?

Options :

A : In the Connect Event Data Export configuration, in the Target Field section, select the "Fields aredelimited by" option.

B : In the export wizards, under the Source section, select the option "Comma delimited".

C : In the Account Administration screen, there is a section "Accepted Delimiters". Change this defaultto tab.

D : In the Account Administration screen, there is a section "Fields are delimited by", Change thisdefault to tab.

Answer: A

Question 4

You're creating an Opt-In form for your client. After a new customer submits the subscription form,you want to wait for 24 hours and then send them a follow-up email with a discount offer.How should you create a form rule to accomplish this?

Options :

A : Create a form rule to trigger a custom event. Set up a program to listen for this customer event,wait for 24 hours, then send the follow-up email offer.

B : Create a form rule that directs the new customer to a URL so they can enter their email addressand request the discount coupon.

C : Create a form rule to populate a table with the submitted data, then schedule a campaign 24hours later to send all newly entered subscribers the follow-up email.

D : Create a form rule that schedules a transactional email campaign with the offer 24 hours aftereach form submission.

E : Create a form rule to trigger a follow-up email message to the form submitter. In the form rule,specify a 24-hour delay before sending the email.

Answer: A

Question 5

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options :

A : Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B : In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

C : An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

D : An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

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