Question 1

One of the top ISPs is blocking promotional emails coming from your domain. This has not happenedbefore. You check the deliverability metrics on Responsys reports for the email campaigns sent in thelast two weeks.What are two reasons why this is happening? (Choose two.)

Options :

A : Hard bounce rates are 10% or higher.

B : Recipients are forwarding your emails to everyone in their address books.

C : Your open rates have dropped somewhat since last month.

D : The ISP is recording a high number of spam trap hits and complaint rates from recipients.

E : Substantial (5%) increase in click-through rates on last week’s promotional campaign.

Answer: A,D

Question 2

You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You wantto see how Responsys will render this code.What should you do to see this?

Options :

A : Click the Preview button, which has the eye icon on it.

B : Select Workbook > Test.

C : Click the Render button.

D : Click the Version Test button.

Answer: A

Question 3

You are designing a program that requires the use of a value that is not stored in the Responsys datamodel and is only temporarily required for use in the program.What could you use to fulfill this requirement?

Options :

A : Temporary Value Variable

B : Get Data Variable

C : ORA Variable

D : Custom SQL Variable

E : Entry Tracking Variable

Answer: D

Question 4

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

Question 5

You're creating an Opt-In form for your client. After a new customer submits the subscription form,you want to wait for 24 hours and then send them a follow-up email with a discount offer.How should you create a form rule to accomplish this?

Options :

A : Create a form rule to trigger a custom event. Set up a program to listen for this customer event,wait for 24 hours, then send the follow-up email offer.

B : Create a form rule that directs the new customer to a URL so they can enter their email addressand request the discount coupon.

C : Create a form rule to populate a table with the submitted data, then schedule a campaign 24hours later to send all newly entered subscribers the follow-up email.

D : Create a form rule that schedules a transactional email campaign with the offer 24 hours aftereach form submission.

E : Create a form rule to trigger a follow-up email message to the form submitter. In the form rule,specify a 24-hour delay before sending the email.

Answer: A

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