Question 1

You want to use Responsys SMS that invites recipients to click a link to a web form to register for aspecial event. You wish to measure clicks and form submissions (conversions).Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

Question 2

The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.As the Responsys Administrator, how can you provide a custom report that the team can easilyaccess from the Insight menu?

Options :

A : Create the custom report and schedule it to be sent by email to the executive team every singleday.

B : Create the custom report and save it to the Insight account folder. Add the report to the DefaultDashboard, and tell the executives to view the report from the dashboard whenever they want toview the report.

C : Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to viewthe report.

D : You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report

E :

Answer: C

Question 3

What three actions must you take to set up your new IP for deliverability success with your majorISPs? (Choose three.)

Options :

A : Do everything possible to remove lapsed, bounced, or old email addresses to increase thepossibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D : Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within thelast few months, or are known brand advocates.

Answer: A,B,C

Question 4

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A : Create a Proof List with their email addresses and then use the Seed List feature in the CampaignWorkbook.

B : Export the campaign from Message Designer, then copy and paste the source HTML in an email tosend to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of theCampaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 5

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

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