Question 1

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 2

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 3

You are planning an integration of Salesforce.com and Responsys. You navigate to the AccountAdministration screen to configure the access to Salesforce.com, but the configuration options arenot available.What is the reason for this?

Options :

A : You need to work with Salesforce.com technical resources to configure the gateway to Responsysfrom within the Salesforce.com application.

B : You need to create a new user specifically for Responsys from within the Salesforce.comapplication.

C : Responsys Customer Support must first enable the Salesforce integration functionality before theAccount Administrator can configure the access between Salesforce.com and Responsys.

D : You must first create a new Salesforce Connect job to enable the automated data feed betweenthe Salesforce.com and Responsys contacts lists.

Answer: C

Question 4

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIPsubscribers. You learn that VIP subscribers who have spent more than $3,000 are not receivingmessages with the proper promotional code associated with their status level. The amount of moneya subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set ofrules is as follows:- Rule 1: AMT_PURCHASES Greater than 100- Rule 2: AMT_PURCHASES Greater than 1000- Rule 3: AMT_PURCHASES Greater than 3000Identify the solution.

Options :

A : Responsys can't execute rule sets for a dynamic region without a default conditional rule thatinitializes the rule set to zero. You will need to create the following rule to fix this issue:1. DefaultRule 0: AMT_PURCHASES Equals 0

B : The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to 1002. Rule 2:AMT_PURCHASES Greater than or equal to 10003. Rule 3: AMT_PURCHASES Greater than or equal to3000

C : Responsys executes rules in sequential order, so any subscriber with more than $100 in spendingwill have the content inserted associated with the first rule and the rest of the rules will never beresolved. Either the order of the rules should be reversed or the conditional logic should bechangedto use different operators.

D : Responsys requires that the money data type be assigned, because it doesn't support the numberdata type to be used for monetary values.

Answer: C

Question 5

How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

Options :

A : Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database and pull the view data.

B : In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

C : An export of the profile list can be done on a daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.

D : An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

Answer: D

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