Question 1

What three actions must you take to set up your new IP for deliverability success with your majorISPs? (Choose three.)

Options :

A : Do everything possible to remove lapsed, bounced, or old email addresses to increase thepossibility of getting your emails into the inbox.

B : Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

C : Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

D : Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within thelast few months, or are known brand advocates.

Answer: A,B,C

Question 2

How should you produce an Insight Report that gives you the total number of individuals (uniqueemail addresses) who clicked a link in an email campaign in the first three days after it was sent?

Options :

A : Measure = Single Clicks, Sent Date = 3 days

B : Measure = Responders, Interval = 3 days

C : Measure = Unique Conversions, Event Date = 3 days

D : Measure = Total Clicks, Interval = 3 days

E : Measure = Responders, Event Date = 3 days

Answer: D

Question 3

Identify three valid data type definitions for defining fields in a Responsys data source. (Choosethree.)

Options :

A : Memo text – unlimited number of characters

B : Time stamp

C : Currency

D : Number

E : Medium text – up to 100 characters

F : Binary string

Answer: A,B,D

Question 4

You have a requirement to create a program that allows for the same RIID_ to have multipleenactments in it, each with a unique enactment value.What should you use to accomplish this?

Options :

A : This is not possible, because RIID_ is the only variable that can be used as an identifier for aprogram.

B : This is not possible, because only one RIID_ can be in a program at a time.

C : Custom Event

D : Entry Tracking Variable

E : Custom SQL Variable

Answer: D

Question 5

You want to use Responsys SMS that invites recipients to click a link to a web form to register for aspecial event. You wish to measure clicks and form submissions (conversions).Which four steps should you perform to make this possible? (Choose four.)

Options :

A : You must purchase Premium tracking in order to support link tracking in Responsys.

B : You must select a Responsys link table with the link names and URLs to be used in the SMS message.

C : In the SMS campaign message designer, enable conversion tracking.

D : You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

E : In the SMS campaign message designer, you must enable link tracking for the campaign.

Answer: A,B,C,D

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