Question 1

You want to access cart and browse abandonment events on your ecommerce website and launchpersonalized retargeting marketing programs to your known users.How can you use Rapid Retargeter to capture and expose the events in Responsys in order toaccomplish this?

Options :

A : Pass the event data into a Responsys supplemental table near real time with an API call. Backendtables are then automatically updated, so you can use Filter Designer for targeting.

B : Write the event data into external tables. Batch upload the data into a Responsys supplementaltable via Connect every hour and then use SQL to pull data for personalization.

C : Capture the events and use an API to write them into profile extension tables in the client'sResponsys account and then use SQL to pull data for personalization.

D : After your website is correctly tagged, use the Interaction Events to enter your contacts into aProgram and pass key visitor data as Program Entry Variables.

Answer: A

Question 2

You discovered that your main competitor's employees are subscribed to receive your promotionalcampaigns directly to their work email addresses.What should you do in Responsys to prevent your campaigns from being sent to the work emailaddresses of the competitor's employees, although this is not a complete solution?

Options :

A : Create a Non-Competitor Program using Program Designer.

B : Periodically run the scrub utility and delete all email addresses from your competitor-s domain.

C : Search the list for the domain name of the competitor and select the block option for each userthat is found.

D : In the Account Admin screen, select Define email domain rules and create an audience exclusionby entering the competitor-s domain name.

Answer: B

Question 3

You are planning an integration of Salesforce.com and Responsys. You navigate to the AccountAdministration screen to configure the access to Salesforce.com, but the configuration options arenot available.What is the reason for this?

Options :

A : You need to work with Salesforce.com technical resources to configure the gateway to Responsysfrom within the Salesforce.com application.

B : You need to create a new user specifically for Responsys from within the Salesforce.comapplication.

C : Responsys Customer Support must first enable the Salesforce integration functionality before theAccount Administrator can configure the access between Salesforce.com and Responsys.

D : You must first create a new Salesforce Connect job to enable the automated data feed betweenthe Salesforce.com and Responsys contacts lists.

Answer: C

Question 4

How can you share a copy of a campaign with key stakeholders at live launch time?

Options :

A : Create a Proof List with their email addresses and then use the Seed List feature in the CampaignWorkbook.

B : Export the campaign from Message Designer, then copy and paste the source HTML in an email tosend to them.

C : Create a Seed Group with their email addresses. In the Audience Selection section of theCampaign Workbook, select this group as your Seed List.

D : Use the RPL proofLaunch () method with each of the recipient’s email addresses as a parameter.

E : Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

Answer: C

Question 5

You uploaded into the Responsys Content Library an HTML document and three subdocumentspersonalized with the member level of the subscriber. When you validate the campaign, you get thiserror: "Email Message preview failed because of template execution runtime error, detailed error:property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources."How should you correct this error?

Options :

A : Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPLdirective in every document. Then reupload the documents into the Content Library.

B : You did not select the MEMBER_LEVEL column from the CONTACTS database. In the DatasourcesSection in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matcheswhat is in the HTML code. Responsys will now be able to insert values for that column at run time.

C : The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

D : The HTML coder didn't include the directive and declare the CONTACTS data source ineach document. Enter this into each document, and the error should now be resolved.

Answer: B

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