Question 1

Which three job roles are involved in the Converting Life Cycle?

Options :

A : Sales Manager

B : Quote Developer

C : Order Management Specialist

D : Channel Manager

E : Sales Representative

Answer: A,D,E

Question 2

Which is an input for the Develop Initial Dialog process?

Options :

A :

A social media site administrator posts a link to a white paper site explaining the benefits of the company’s products.

B :

A prospect shows purchase intent and posts a query on product/service features or pricing on social media.

C :

The Sales Representative starts a one-on-one conversation with the prospect and captures contact information to create a lead.

D : An analytics service analyzes the clicking patterns of website visitors.

E : None of the above (implied fifth option based on Ans: 5 typo correction)

Answer: B

Question 3

Jeff is the Key Account Executive for Cleaner Company. John is the Sales Representative, Jerry is the Sales Vice President, Jonah is the Marketing Analyst, and Josiah is the Sales Manager (John’s manager). Who is primarily responsible for creating the leads generated from campaign responses?

Options :

A : Josiah

B : Jerry

C : Jeff

D : John

E : Jonah

Answer: D

Question 4

Gina has accepted a lead and conducted a series of interviews with the customer. Based on the interviews, she has concluded that this lead is not worth pursuing. Which action will Gina take now?

Options :

A : Transfer the lead

B : Reject the lead

C : Escalate the lead

D : Retire the lead

E : Convert the lead

Answer: D

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