Question 1

An integration updates a custom data object that uniquely maps to contacts within Eloqua using an emailaddress. When net-new contacts are created via the integration, the contact is created with the accurate fieldvalues. However, subsequent updates to mapped fields of the custom object records are NOT reflected on thecontact.What is the cause of this? (Choose the best answer.)

Options :

A : You cannot update field values on the contact table from a custom object record.

B : The “Save to Contact Table” processing step within record services is NOT enabled.

C : The “Update Existing Record or Data Object” processing step within services is NOT enabled.

D : The field mapping within the custom object is configured incorrectly.

Answer: D

Question 2

Your client would like to hold contacts until they open an email, and then send another follow-up immediatelyafter they open it. If the contacts do not open the email, they would like to wait two weeks and then send themto a different campaign.How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)

Options :

A : Hold all contracts in a two-week step and then determine which action should occur next with a decision step of “Did contacts open email?”.

B : Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.

C : Send all Contacts to the email step and use Scheduling settings to determine when to send the email.

D : Add an evaluation period on the decision step of “Did contacts open email?” with an evaluation period of two weeks.

Answer: D

Question 3

Which is NOT possible within Program Builder? (Choose the best answer.)

Options :

A : Send an email to an email address within a custom object record.

B : Concatenate two fields values into a single contact field using the CWM app.

C : Assign ownership of a contract randomly through a round robin assignment.

D : Add a re-evaluation frequency to a “No” path of every 10 minutes for one week.

Answer: C

Question 4

Which is considered a transactional email? (Choose the best answer.)

Options :

A : an announcement from the CEO

B : an exclusive upgrade for existing customers

C : an offer from a partner

D : an update to your customer privacy policy

Answer: D

Question 5

When creating an email using the Design Editor, which two items are required? (Choose two.)

Options :

A : Personalized From Line

B : Email Tracking

C : Email Group

D : Preview Text

E : Subject Line

Answer: A,C

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