Question 1

How can an Adobe Analytics Architect ensure the success of post implementation activities?

Options :

A : By continuously monitoring and optimizing the implementation

B : By ignoring user feedback

C : By keeping the measurement framework static

D : By making random changes without testing

Answer: A

Question 2

A company has a business requirement to capture the following information on the order confirmation page of an ecommerce site: 1. Product Name (in eVar2) 2. Product SKU 3. Product Level Coupon Code (in eVarl) 4. Product Level Discount (in eventl) A customer visits the site, searches for a smart phone, and purchases an Amaze Touch Pro for $700. The customer receives a discount of $70 by applying coupon code "SUMMER10". On the Order Confirmation page, the SKU appears in the data layer as "atp29 Which s.products syntax should be used? Which s.products syntax should be used?

Options :

A : ";atp29;1 ;700.00;eVarl =SUMMER10|eVar2=Amaze Touch Pro;event1 =70.00";

B : ";Amaze Touch Pro;! ;700.00;event1 =70.00;eVan =SUMMER10|eVar2=Amaze Touch Pro";

C : ;atp29;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";

D : ";atp29;l ;700.00;eventl =70.00;eVar1 =SUMMER10|eVar2=Amaze Touch Pro";

Answer: D

Question 3

In solution design, what is the role of a data layer in implementing Adobe Analytics?

Options :

A : To develop a post-implementation plan

B : To provide real-time data visualization

C : To capture and pass data to Adobe Analytics

D : To conduct site audits

Answer: C

Question 4

What is the primary purpose of establishing a data dictionary in the solution design phase of an Adobe Analytics project?

Options :

A : Documenting data collection requirements

B : Analyzing data trends

C : Implementing data cleansing rules

D : Defining data retention policies

Answer: A

Question 5

What is the purpose of setting up conversion events in Adobe Analytics as part of solution design?

Options :

A : To measure website performance

B : To analyze marketing campaign ROI

C : To track user demographics

D : To identify top landing pages

Answer: B

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