Question 1

An analyst create a workspace based on two separate segments: A) A Product type = electronics B) Marketing channel =affiliate As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel over the past 90 days. Which segment should the analyst create to fulfill these requirements?

Options :

A : A new segment to include segment A OR B. Then within 90 days the orders event count is greater than "0".

B :

A new segment to include segment A AND B. Then within 90 days the orders event count is greater than "0". Product type = electronics

C : A new segment to include segment A. Then within 90 days the orders event count is greater than "0".

D :

A new segment to include segment B. Then within 90 days the orders event count is greater than "0". Marketing channel = affiliate

Answer: B

Question 2

An Analysis Workspace project panel is setup to show all Key Performance Indicators (KPI’s). The manager wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel. How would the manager accomplish this task using a single Panel Component?

Options :

A : Create a segment to include "Mobile Phone" or “Desktop” users then create a drop-down filter with that new segment as well as the specific values from the dimension for "Mobile Phone" and “Desktop” as an option for the drop down

B : Create a virtual report suite for mobile phone and desktop data.

C : Apply both “Mobile Phone” and “Desktop” values as filter to the panel.

D : Create a dropdown filter using the Mobile Device Type dimension.

Answer: A

Question 3

What happens when you publish a library to staging?

Options :

A : Nothing will happen because upstream resources are not yet in production

B : The other libraries' status will change, meaning these libraries will need to be rebuilt

C : The other libraries will automatically be updated after the upstream resources are in production

D : The other libraries will automatically be updated after the upstream resources are in staging

Answer: A

Question 4

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

Options :

A : Average revenue per click-through decreases

B : Average orders per checkout decreases

C : Average revenue per order increases

Answer: B

Question 5

An analyst needs to deliver a report or data from Adobe Analytics that will be used on a weekly basis. Date requirements are as follows: • Must include multiple fields including Marketing Channel Last Touch, Marketing Channel Last Touch Detail, Products, and Purchase ID • Must include multiple metrics such as Revenue, Orders, Units, Visits, and Page Views • Must be delivered so that it can be integrated with other data that is NOT a part of the Adobe Analytics data • Must be able to be imported into another set of data Which method of reporting in Adobe Analytics meets these requirements?

Options :

A : Adobe Data Warehouse

B : Adobe Data Feed

C : Adobe Analytics Workspace

Answer: B

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