Question 1

The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal. Which Visualization should be used for this report?

Options :

A : Treemap

B : Bullet

C : Scatter

Answer: B

Question 2

In the Solution Design Reference (SDR) document, variable “Category” is assigned as “prop2” and is set on a product page with value “Shoes”. It is then set in this sequence: “Shopping Cart” in the “View cart” page “Order summary” on the “Order summary” page, “Order Completion” on the “Order Completion” page where the Purchase Event is set.

Options :

A : Shoes

B : Confirmation

C : Order Completion

Answer: C

Question 3

Which is a benefit of using a Virtual Report Suite?

Options :

A : Business users in your organization always see only the segmented data that is relevant to them.

B : It provides the ability to freely customize variable allocation settings and variable names per Virtual Report Suite.

C : Real-time reporting allows users to respond to trends within minutes of data collection.

Answer: A

Question 4

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

Options :

A : Average revenue per click-through decreases

B : Average orders per checkout decreases

C : Average revenue per order increases

Answer: B

Question 5

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the

"Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is

correct?

Options :

A : The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B : The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C : Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer: C

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