Question 1

In the image of the funnel shown in the exhibit, which statement is true if the number of orders doubles?

Options :

A : Average revenue per click-through decreases

B : Average orders per checkout decreases

C : Average revenue per order increases

Answer: B

Question 2

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the

"Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is

correct?

Options :

A : The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B : The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C : Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer: C

Question 3

A curator wants a user to choose from a list of Segments or the Segments to be visible to the user of a Mobile Scorecard.

Options :

A : Apply Segments at the Tile Level

B : Apply Segments at the Scorecard level

C : Curate Segments into the Segment Filter

Answer: C

Question 4

Which is a benefit of using a Virtual Report Suite?

Options :

A : Business users in your organization always see only the segmented data that is relevant to them.

B : It provides the ability to freely customize variable allocation settings and variable names per Virtual Report Suite.

C : Real-time reporting allows users to respond to trends within minutes of data collection.

Answer: A

Question 5

When calculating the conversions that are directly attributed to visits coming from source code ‘abc123’, the analyst notices that source codes are stored only in Prop12 and eVar12. The analyst knows that both dimensions only collect values on the initial page load of the visit. Which variable type would be used?

Options :

A : eVar12

B : Prop12

C : eVar0

Answer: A

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