Question 1

A curator wants a user to choose from a list of Segments or the Segments to be visible to the user of a Mobile Scorecard.

Options :

A : Apply Segments at the Tile Level

B : Apply Segments at the Scorecard level

C : Curate Segments into the Segment Filter

Answer: C

Question 2

The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal. Which Visualization should be used for this report?

Options :

A : Treemap

B : Bullet

C : Scatter

Answer: B

Question 3

What happens when you publish a library to staging?

Options :

A : Nothing will happen because upstream resources are not yet in production

B : The other libraries' status will change, meaning these libraries will need to be rebuilt

C : The other libraries will automatically be updated after the upstream resources are in production

D : The other libraries will automatically be updated after the upstream resources are in staging

Answer: A

Question 4

When calculating the conversions that are directly attributed to visits coming from source code ‘abc123’, the analyst notices that source codes are stored only in Prop12 and eVar12. The analyst knows that both dimensions only collect values on the initial page load of the visit. Which variable type would be used?

Options :

A : eVar12

B : Prop12

C : eVar0

Answer: A

Question 5

Analyzing the data in the image below, a data analyst verifies that the report of "entries" per page, shows that the "HomePage A" page is responsible for only 3.4% of the total "entries" to the site:

When comparing this information with the Occurrences per Entry Pages report below, it verifies that the

"Homepage A" page has 4.5% of the total Occurrences of the Entry Pages:

Based on both the images and knowledge on the standard metrics of Adobe Analytics, which statement is

correct?

Options :

A : The Entries metric refers to entries on a given page, and is counted every time the page loads on a visit.

B : The Entry Page Dimension refers exclusively to the first page that a visitor lands on the site on every visit, so there are distortions regarding the period of analysis.

C : Occurrences refers to all hits associated with a particular entry page, also counting events triggered throughout the session.

Answer: C

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