Question 1

How would an Analytics developer calculate Order Conversion Rate, a Key Performance Indicator (KPI)?

Options :

A : Calculate the percentage of all visits that visited the checkout page.

B : Calculate the percentage of all visits where the user added something to the cart.

C : Calculate the percentage of all visits that resulted in a purchase event.

Answer: C

Question 2

The client wants to track any errors that may happen on the purchase page using Adobe Analytics How would Adobe Analytics developer implement capturing server-side errors?

Options :

A : Set s.papeType property to "errorPage" and set s.errorMessage with the contents of the error

B : Set s.pageType property to "errorPage" and set s. pageURL with the URL that caused the error

C : Use an eVar to capture the error message from an on-page data layer, and send the value using a s.tl() call

D : Use a prop to capture the error message, and populate both s.errorPage and s.pageuRL properties

Answer: C

Question 3

Var dataLayer={product :{name:’green-top-with-flower’ ,category:’tops’}}

Given datalayer, What is the logical way to extend the datalayer to add the color of the product ?

Options :

A : dataLayer.productcolor

B : dataLayer.product.name.color

C : dataLayer.product.color

D : dataLayer.color

Answer: C

Question 4

A hit comes in with the currency of British Pounds (GBP) and revenue of 19.95. The base currency for the report suite is United States dollars (USD).

What value is stored in Adobe Analytics?

Options :

A : 19.95 converted to BGP

B : 19.95 converted to USD

C : 19.95 in GBP

D : 19.95 in USD

Answer: B

Question 5

A client would like to implement tracking on their product forms to assess performance of their financial products. They have 20 product flows, and they want to understand how many times a flow has been started and completed for each product.

What should the Analytics developer recommend to meet these requirements in the most efficient manner?

Options :

A : Use one unique pageName for each step of each product.

B : Use one distinct custom event for each product, and for flow start and each flow completion.

C : Use a custom property to track the step and a processing rule to populate the product variable.

D : Use one eVar to define the flow name, one custom events for the start and one custom event for the end.

Answer: D

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