Question 1

Which pairing shows the correct data element tokenization for a Client Side implementation?

Options :

A : In a rule, data elements are tokenized with ““%%*~ at the beginning and ““%%*~ at the end of the data element name. For example, ““%%viewportHeight%%

B : In a rule, data elements are tokenized with ““%* at the beginning and “’%*~ at the end of the data element name. For example, ““%viewportHeight%.

C : In a rule, data elements are tokenized with ““{/{~ at the beginning and “’}/}~ at the end of the data element name. For example, *{/{viewportHeight}/}

Answer: B

Question 2

How would an Analytics developer calculate Order Conversion Rate, a Key Performance Indicator (KPI)?

Options :

A : Calculate the percentage of all visits that visited the checkout page.

B : Calculate the percentage of all visits where the user added something to the cart.

C : Calculate the percentage of all visits that resulted in a purchase event.

Answer: C

Question 3

A developer needs to have a rule fire as late as possible upon the initial view of the page.

Which event type is the latest to load?

Options :

A : DOM ready

B : Library Load

C : Window Loaded

D : Page Bottom

Answer: C

Question 4

What are two recommended ways to set the "'s.products'" variable inside Adobe Experience Platform Launch? (Choose two.)

Options :

A : se the Products List field in an Adobe Analytics - Set Variables action inside a rule

B : Call "'_satellite.setVar()'", and populate a data element with an array of products.

C : Use the Adobe Analytics - Set Variables action inside a rule, and leverage the Custom Code editor.

D : Use the Adobe Analytics Product String extension, and map the extension to your data layer.

Answer: C,D

Question 5

A client would like to implement tracking on their product forms to assess performance of their financial products. They have 20 product flows, and they want to understand how many times a flow has been started and completed for each product.

What should the Analytics developer recommend to meet these requirements in the most efficient manner?

Options :

A : Use one unique pageName for each step of each product.

B : Use one distinct custom event for each product, and for flow start and each flow completion.

C : Use a custom property to track the step and a processing rule to populate the product variable.

D : Use one eVar to define the flow name, one custom events for the start and one custom event for the end.

Answer: D

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