Question 1

How would an Analytics developer calculate Order Conversion Rate, a Key Performance Indicator (KPI)?

Options :

A : Calculate the percentage of all visits that visited the checkout page.

B : Calculate the percentage of all visits where the user added something to the cart.

C : Calculate the percentage of all visits that resulted in a purchase event.

Answer: C

Question 2

A client has a hybrid native app that opens mobile web content the app.

Which method should be used to ensure that visitors are not identified separately as they move between the native and mobile web pages?

Options :

A : visitorAppendToURL()

B : VisitorMarkitingCloudID()

C : VisitorSyncIdentifiers()

D : visitorgetIDs

Answer: A

Question 3

What needs to be done after checking the "Automatically share analytics data with audience manage" option in the Adobe anlytics Extension?

Options :

A : The web manager needs to set the 'aarm- track' cookie on the website

B : Audience manage tracking needs to be enabled in the analytics admin tools

C : Server-side forwarding need to be enabled in the analytics admin tools

D : The data integration library (DIL) code must be added to the app measurements file

Answer: C

Question 4

Var dataLayer={product :{name:’green-top-with-flower’ ,category:’tops’}}

Given datalayer, What is the logical way to extend the datalayer to add the color of the product ?

Options :

A : dataLayer.productcolor

B : dataLayer.product.name.color

C : dataLayer.product.color

D : dataLayer.color

Answer: C

Question 5

A developer needs to have a rule fire as late as possible upon the initial view of the page.

Which event type is the latest to load?

Options :

A : DOM ready

B : Library Load

C : Window Loaded

D : Page Bottom

Answer: C

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