Question 1

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Options :

A : delivery logs

B : tracking logs

C : approval logs

D : exclusion logs

Answer: B

Question 2

A business practitioner is creating a multi-touch campaign using two workflows. The second delivery in the second workflow needs to target the population targeted in the first delivery.

How would a business practitioner design a workflow to meet this requirement?

Options :

A : Execute the same Query prior to the second delivery to target the same population

B : Use an external signal to execute the second workflow, and send the target population in the signal

C : Use a file to store the target population of the first delivery, load the data file into the second workflow and target the population from the file in the second delivery

D : Use a list to capture the target population of the first delivery and target that list in the second delivery

Answer: D

Question 3

A customer wants to trigger an email on a specified frequency based on the customer journey. Given that the customer wants the delivery statistics consolidated, what kind of email delivery should the business practitioner configure in this scenario?

Options :

A : Recurring delivery with email content pulled from the delivery template

B : Continuous delivery with email content pulled from the delivery template

C : Continuous delivery with email content configured in the email delivery activity

D : Recurring delivery with email content configured in the email delivery activity

Answer: B

Question 4

In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?

Options :

A : Sum of opens for the population reached

B : Distinct opens for the population reached

C : Distinct clicks for the population reached

D : Recipient clicks for the population reached

Answer: B

Question 5

A business practitioner needs to perform an A/B test, sending test variant A to 10% and test variant B to 10%, after a period of 2 hours. The campaign workflow should automatically assess the higher-performing delivery based on the best open and clickthrough ratio and deploy the winning variant to the remaining 80% of the target recipient population. What is the most appropriate delivery indicator to use to ensure the winning delivery is selected?

Options :

A : indicators/@recipientClickRatio

B : indicators/@amount

C : indicators/@estimatedRecipientOpenRatio

Answer: C

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