Question 1

An A/B test has been running on a page with very high traffic for longer than the estimated duration as

previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for

the Experience B is very small, at just 0.6%.

What can be concluded for the test?

Options :

A : Experience B is the winner at just 0.6%.

B : The test needs to be repeated with a different Experience B.

C : The test needs more time to reach a conclusion.

Answer: B

Question 2

A client wants to adjust the counting methodology used in a report.

What are the three counting methodologies available in report settings, for any given report?

Options :

A : Visitors. Visits. Activity Impressions

B : Visitors. Visits, Page Views

C : Visitors. Visits. Hits

Answer: A

Question 3

An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.

Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?

Options :

A : Multivariate Test

B : Recommendations

C : Experience Targeting

Answer: C

Question 4

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

Options :

A : Do nothing. Auto-allocate will do this.

B : Deactivate the activity and create a new one with only A. B, D experiences.

C : Switch the test to manual allocation and allocate 0% of traffic to Experience C.

Answer: B

Question 5

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Options :

A : Enable Adobe Analytics for Target to check corresponding activity reports.

B : Validate if goals and settings of the activity are set properly.

C : Duplicate the activity and delete the first one with an issue.

D : Diagnose activity audience qualification using debugging tools.

Answer: B,D

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