Question 1

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to

run the same activity on its native mobile app only.

Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

Options :

A : The visual Experience Composer

B : The Form-based Experience Composer

C : The SPA Visual Experience Composer

Answer: B

Question 2

An A/B test has been running on a page with very high traffic for longer than the estimated duration as

previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for

the Experience B is very small, at just 0.6%.

What can be concluded for the test?

Options :

A : Experience B is the winner at just 0.6%.

B : The test needs to be repeated with a different Experience B.

C : The test needs more time to reach a conclusion.

Answer: B

Question 3

The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting

interface, they notice that they cannot see any data m the report. The team can confirm that the experiences

were successfully delivered to users.

What is a likely cause of this problem?

Options :

A : When configuring the activity, the team selected the do not record data' setting.

B : The user does not have Editor access and therefore cannot view reports.

C : The incorrect environment (host group) is selected by default.

Answer: A

Question 4

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

Options :

A : Do nothing. Auto-allocate will do this.

B : Deactivate the activity and create a new one with only A. B, D experiences.

C : Switch the test to manual allocation and allocate 0% of traffic to Experience C.

Answer: B

Question 5

An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)

Options :

A : Enable Adobe Analytics for Target to check corresponding activity reports.

B : Validate if goals and settings of the activity are set properly.

C : Duplicate the activity and delete the first one with an issue.

D : Diagnose activity audience qualification using debugging tools.

Answer: B,D

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