Question 1

In the context of solution design for Adobe Audience Manager, what is the primary purpose of creating audience segments?

Options :

A : To increase marketing reach

B : To reduce data storage costs

C : To limit the data collection scope

D : To categorize users based on shared characteristics

Answer: D

Question 2

Which type of data governance policy is essential to consider during an implementation analysis for Adobe Audience Manager?

Options :

A : All of the above

B : Data retention policies

C : Privacy policies

D : Data activation policies

Answer: A

Question 3

What is a key aspect of privacy compliance in data governance?

Options :

A : Implementing strong data encryption measures

B : Collecting as much data as possible

C : Data retention for an indefinite period of time

D : Sharing data with third parties without consent

Answer: A

Question 4

What is the primary purpose of data governance in Adobe Audience Manager?

Options :

A : Managing data security

B : Ensuring data accuracy

C : Compliance with privacy regulations

D : Data activation strategies

Answer: C

Question 5

What is the role of data mapping in implementation analysis for Adobe Audience Manager?

Options :

A : To create audience segments

B : To identify gaps and inconsistencies in data sources

C : To monitor performance metrics

D : To activate data for marketing campaigns

Answer: B

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