Question 1

What is the purpose of reporting and measurements in Adobe Audience Manager?

Options :

A : To track website traffic

B : To manage user profiles

C : To analyze audience behavior

D : To create segments

Answer: C

Question 2

What is the main purpose of segment creation in Adobe Audience Manager?

Options :

A : To track website traffic

B : To send targeted emails to customers

C : To organize data related to specific audience groups

Answer: C

Question 3

How does Adobe Audience Manager use Profile Merge to improve audience targeting?

Options :

A : by linking user profiles from different data sources

B : by creating custom traits based on user behavior

C : by generating reports on audience demographics

D : by analyzing website traffic data

Answer: A

Question 4

What is the purpose of segment overlap reports in Adobe Audience Manager?

Options :

A : To identify common traits between segments

B : To track segment performance

C : To analyze audience reach

D : To troubleshoot synchronization issues

Answer: A

Question 5

What is the purpose of Profile Merge in Adobe Audience Manager?

Options :

A : To create custom audiences for marketing campaigns

B : To measure the success of email marketing campaigns

C : To combine multiple customer profiles into a single unified view

D : To track audience behavior on social media platforms

Answer: A

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