Question 1

What role do performance benchmarks play in portfolio optimizations?

Options :

A : Establishing baseline metrics for campaign success

B : Comparing performance to competitor campaigns

C : Monitoring ad placement rankings in search results

D : Predicting future ad spend and audience reach

Answer: A

Question 2

What is the benefit of using automated bidding strategies in portfolio optimization?

Options :

A : Faster optimization

B : Increased manual labor

C : Decreased campaign performance

D : Lower cost

Answer: A

Question 3

How can you leverage automation in portfolio optimizations?

Options :

A : By using machine learning algorithms to optimize campaigns

B : By setting a fixed budget for all ad variations

C : By manually adjusting bids for each campaign

D : By pausing all campaigns to analyze performance data

Answer: A

Question 4

In the context of portfolios and optimizations, what does the term "ROAS" stand for?

Options :

A : Reach of Audience Strategy

B : Rank of Ad Source

C : Revenue on Ad Spend

D : Return on Advertising Spend

Answer: D

Question 5

What is the purpose of bid adjustments in portfolio optimization?

Options :

A : To automate bidding strategies

B : To target specific audience segments

C : To pause underperforming campaigns

D : To increase overall budget

Answer: B

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