Question 1

When using Adobe Advertising Search, which section allows users to view real-time performance data for campaigns?

Options :

A : Campaign administration

B : Portfolios & optimizations

C : Reports, insights, and tools

D : Measurement

Answer: C

Question 2

How does portfolio optimization contribute to improved campaign efficiency?

Options :

A : It reduces overall ad budget allocation

B : It minimizes the importance of data insights

C : It helps in targeting the right audience more effectively

D :

It increases the number of ad variations

Answer: C

Question 3

How can you leverage audience insights to optimize your portfolios?

Options :

A : Test different ad variations on the same audience

B : Target the same audience across all campaigns

C : Increase bids for all audience segments

D : Exclude audiences that do not convert

Answer: D

Question 4

Which bidding strategy is commonly used in portfolio optimization to maximize conversions?

Options :

A : Cost-per-click (CPC)

B : Cost-per-acquisition (CPA)

C : Cost-per-view (CPV)

D : Viewable cost-per-thousand impressions (vCPM)

Answer: B

Question 5

Which tool in Adobe Advertising Search provides insights into competitor ad strategies and spend levels?

Options :

A : Audience segmentation tool

B : Advertiser Insights tool

C : Keyword Planner

D : Budget tracking tool

Answer: B

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