Question 1

When providing recommendations for campaign timing, why is it important to consider the target audience's behavior?

Options :

A : Campaign timing should be random without considering the target audience

B : Target audience behavior has no impact on campaign timing

C : Understanding the target audience-s behavior helps in scheduling ads at the most effective times

D : Target audience behavior is irrelevant to campaign timing recommendations

Answer: C

Question 2

What optimization technique can be used to improve the relevancy and performance of display ads?

Options :

A : Displaying ads on random sites

B : Retargeting

C : Including irrelevant keywords

D : Increasing the ad frequency cap

Answer: B

Question 3

How can users ensure proper ad placement and visibility when setting up a new campaign in Adobe Advertising DSP?

Options :

A : By excluding all targeting options

B : By selecting appropriate placements and ad formats

C : By ignoring ad placement options

D : By targeting a broad audience

Answer: B

Question 4

Which marketing channels might be recommended when supplying recommendations for campaigns to reach a younger demographic?

Options :

A : Direct mailers and billboards

B : Telemarketing campaigns

C : Social media platforms and influencers

D : Radio and newspaper ads

Answer: C

Question 5

Why is it crucial to monitor campaign performance during the setup process in Adobe Advertising DSP?

Options :

A : To reduce audience segmentation

B : To optimize performance and make necessary adjustments

C : To ignore budget allocation

D : To skip ad creative development

Answer: B

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