Question 1

A marketing manager finds a person in the Database whose Marketing Qualified date has changed. The

manager needs to identify the source and reason for the value change.

Where can this information be accessed?

Options :

A : In the person-s activity log

B : In a report

C : In a Smart List

Answer: A

Question 2

Your CRM administrator has asked for a list of all the field names in Marketo. How do you provide this information?

Options :

A : Export it from the Field Management section inside the Admin area

B : Grant the CRM administrator a new user license to your Marketo instance.

C : Tell the CRM administrator that a list is not available

D : Take a screen shot of the lead database

Answer: A

Question 3

The CNAME is required for all domains that you plan to use for Marketo Landing pages

Options :

A : True

B : False

Answer: A

Question 4

A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?

Options :

A : Variant

B : Variant A

C : Variant C

Answer: C

Question 5

Which features differentiate Marketo from an email service provider (ESP)?

Options :

A : Track email opens and clicks, nurture leads, send mass emails, and score leads

B : Monitor website actions, score leads, data normalization, and multi-step campaigns

C : Multi-step campaigns, send mass emails, build web forms, and landing pages

D : Send mass emails, score leads, nurture leads, and build web forms

Answer: B

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