Question 1

Your CRM administrator has asked for a list of all the field names in Marketo. How do you provide this information?

Options :

A : Export it from the Field Management section inside the Admin area

B : Grant the CRM administrator a new user license to your Marketo instance.

C : Tell the CRM administrator that a list is not available

D : Take a screen shot of the lead database

Answer: A

Question 2

Which features differentiate Marketo from an email service provider (ESP)?

Options :

A : Track email opens and clicks, nurture leads, send mass emails, and score leads

B : Monitor website actions, score leads, data normalization, and multi-step campaigns

C : Multi-step campaigns, send mass emails, build web forms, and landing pages

D : Send mass emails, score leads, nurture leads, and build web forms

Answer: B

Question 3

In a webinar program, a marketing manager needs to mark people who filled out a registration form with the Registered status. Which flow step would the marketing manager use to set up the Smart Campaign?

Options :

A : Add to Local List: "Webinar Registration List".

B : Change Program Status to "Webinar > Registered.

C : Change Data Value for field Webinar" to "Registered".

Answer: B

Question 4

Which two company stakeholders should be included in the process when creating a scoring plan? (Choose two)

Options :

A : Research and development

B : Chief executive officer

C : Sales

D : Product Manager

E : Finance

F : Marketing

Answer: C,F

Question 5

You want to send multiple emails to the same audience at a consistent pace and time. Which program type would you select?

Options :

A : Email

B : Engagement

C : Default

D : Nurture

Answer: B

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