Question 1

An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer. Which type of data usage label should be applied to this data?

Options :

A : Identity

B : Sensitive

C : Contract

Answer: C

Question 2

What is an example of a profile namespace?

Options :

A : Device name

B : Email

C : Segment

D : Display Name

Answer: B

Question 3

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers. Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

Options :

A : Include segment as a seed for lookalike modelling high LTV

B : Personalize their website to serve a message upselling account openers with an exclusive savings account offer

C : Target recent account openers with paid media campaigns advertising check order renewals

D : Reach new segment with an email campaign reminding openers to set up recurring deposits

Answer: A,D

Question 4

A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate. Which namespace is recommended to fetch profiles for known customers?

Options :

A : Custom namespace for memberid

B : Custom namespace for Google Click ID

C : Customer namespace for authenticated id

Answer: C

Question 5

An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch. What would the practitioner need to do to achieve this task?

Options :

A : Re-create the segment

B : Streaming segment

C : Segment job

Answer: C

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