Question 1

How can segmentation help improve customer engagement?

Options :

A : By not analyzing customer data

B : By sending generic messages to all customers

C : By ignoring customer preferences

D : By delivering targeted and relevant content to specific customer segments

Answer: D

Question 2

What role does AI play in segmentation in Adobe Real-Time Customer Data Platform?

Options :

A : AI is responsible for data governance

B : AI helps with identifying patterns and trends

C : AI is not utilized in segmentation

D : AI assists in email activation

Answer: B

Question 3

In the context of data architecture, what is the purpose of a data model?

Options :

A : To decide on the visual layout of the data platform

B : To analyze customer behavior

C : To monitor data quality

D : To define how data will be stored and organized

Answer: D

Question 4

What is the role of a Data Steward in the governance of a Real-Time Customer Data Platform?

Options :

A : Define data architectures

B : Perform data analysis

C : Implement data governance policies

D : Monitor data ingestion processes

Answer: C

Question 5

Which data architecture component is responsible for maintaining the quality, security, and integrity of data?

Options :

A : Data governance

B : Data warehouse

C : Data visualization

D : Data ingestion

Answer: A

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