Question 1

Which feature in content authoring helps users easily reuse previously created content assets?

Options :

A : A/B Testing

B : Content Library

C : Journey Orchestration

D : Personalization Engine

Answer: B

Question 2

Which metric is commonly used to measure the success of a campaign in terms of customer engagement?

Options :

A : Customer retention rate

B : Click-through rate (CTR)

C : Number of employees hired

D : Revenue generated

Answer: B

Question 3

What is the primary goal of Adobe Experience Platform?

Options :

A : Creating animated videos

B : Delivering personalized customer experiences

C : Managing email campaigns

D : Optimizing website SEO

Answer: B

Question 4

Which of the following is not a component of Adobe Experience Platform?

Options :

A : Real-Time CDP

B : Analytics

C : Journey Orchestration

D : Email Marketing

Answer: D

Question 5

When using Offer Decisioning, why is it important to consider customer segmentation?

Options :

A : To limit the number of offers sent to customers

B : To ignore customer preferences

C : To send the same offer to all customers

D : To personalize offers based on customer segments

Answer: D

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