Question 1

Which feature in Content Authoring allows users to preview how their content will appear on different devices?

Options :

A : Multichannel Preview

B : Content Personalization

C : Responsive Design Tool

D : Targeted Content Rendering

Answer: A

Question 2

What is A/B testing used for in campaign optimization?

Options :

A : None of the above

B : Testing multiple target audiences

C : Testing different content variations

D : Testing different campaign objectives

Answer: C

Question 3

How can customer data be used in Campaign and Journey Optimization?

Options :

A : To create personalized experiences

B : To increase marketing costs

C : To reduce customer engagement

D : To ignore customer preferences

Answer: A

Question 4

How can offer decisioning help businesses with customer retention?

Options :

A : By ignoring customer interactions

B : By offering discounts to all customers

C : By personalizing offers based on customer preferences

D : By sending generic marketing emails

Answer: C

Question 5

In the context of Offer Decisioning, what does A/B testing help in determining?

Options :

A : Customer demographics

B : Effectiveness of different offer variations

C : Most popular social media channel

D : Color scheme for campaign banners

Answer: B

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