Question 1

Sophie, while preparing for a marketing campaign, realizes that some customer entries in her dataset have zip codes that don’t match the state they are listed under.Which aspect of data quality is Sophie concerned about?

Options :

A : Accuracy

B : Consistency

C : Validity

Answer: C

Question 2

What are some key benefits of AI in improving customer experiences in CRM?

Options :

A : Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats

B : Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions

C : Fully automates the customer service experience, ensuring seamless automated interactions with customers

Answer: B

Question 3

Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories. How will this incomplete data quality impact the company's operations?

Options :

A : The accuracy of product recommendations is hindered.

B : The diversity of product recommendations Is Improved.

C : The response time for product recommendations is stalled.

Answer: A

Question 4

A job recruitment platform uses an AI model to rank applicants for employers. The AI model, trained on past employment data, considers qualifications, experience, and whether the applicant had taken any extended career breaks.

What is a primary ethical challenge when giving significant weight to extended career breaks?

Options :

A : The model may undervalue recent graduates or those transitioning careers

B : Emphasizing extended career breaks might inadvertently penalize applicants who took time off for personal reasons, like maternity or caregiving, perpetuating biases against certain demographics

C : The model might not adequately rank individuals with unconventional job experiences

Answer: B

Question 5

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

Options :

A : Ensures compliance with laws and regulations

B : Confirms the data is accessible to all users

C : Increases the volume of data collected

Answer: A

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