Question 1

What is true about Einstein engagement frequency (EEF). Select 3

Options :

A : EEF uses only commercial send data not transactional

B : The model uses data available only in your account

C : Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D : It uses last ISO days engagement data

Answer: A,B,C

Question 2

Which three features are supported in MC Advertising Studio?

Options :

A : LinkedIn company matching

B : Tiktok user matching

C : Myspace user matching

D : Facebook advanced match

E : Linkedin user matching

Answer: A,D,E

Question 3

In beacon message, what does the field limit number of messages for a device' control?

Options :

A : send only particular number of messages in 24 hours

B : send only particular number of messages in a week

C : send only particular number of messages in 72hrs

D : send not more than particular number of messages in a active period.

Answer: D

Question 4

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Options :

A : Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B : Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C : Use Journey Builder-s (JB) Data Extension Entry Source and JB Email Activities

D : Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E : Use Automation Studio-s (AS) Query Entry Source and AS Send Email Activities

Answer: A,B,C

Question 5

What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

Options :

A : Product

B : Content

C : banner

Answer: A,B,C

Free AP-214 Mock Exam – Practice Online Confidently

Buying Options: