Question 1

What are the three main aspects of a customer's business that Datorama can solve?

Options :

A : Scale, Partnership, and Technology

B : Transparency, Speed, and Growth

C : Action, ROI, and Cost

D : Analysis, Paralysis, and Action

Answer: B

Question 2

Your client provided the following sources: Source 1:Source 2:Source 3: As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1 The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:Which two options will meet the client’s requirement and enable the desired view?

Options :

A : Custom Classification: 1 Source 1: Custom Classification key will be populated with the extraction of the Media Buy Name. Source 2: ‘Product’ will be mapped to Custom Classification key and ‘Product Group’ to a Custom Classification level. Exam Timer Source 3: ‘Product will be mapped to Custom Classification key. Came

B : Overarching Entities: Source 1: custom classification key will be populated with the extraction of the Media Buy Name. Source 2: ‘Product’ will be mapped to Product field and ‘Product Group’ to Product Name. Source 3: ‘Product’ will be mapped to Product field.

C : Parent Child: All sources will be uploaded to the same data stream type - Ads. The setup is the following: Source 1: Media Buy Key —- Media Buy Key, extracted product value — Media Buy Attribute. Source 2: Product — Media Buy Key, Product Group —- Media Buy Attribute. Source 3: Product — Media Buy Key.

D : Harmonization Center: Patterns from sources 1 and 3 generate harmonized dimension ‘Product’. Data Classification rule, using source 2, is applied on top of the harmonized dimension

Answer: A,D

Question 3

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

Options :

A : Scalability

B : Ease of Setup

C : Performance (Performance when loading a dashboard page)

D : Ease of Maintenance

Answer: D

Question 4

Which three statements accurately describe the different data stream types in Marketing Cloud Intelligence?

Options :

A : Each data stream type has its own set of measurements

B : Every data stream type includes the Media Buy entity

C : All data stream types share at least one mutual measurement

D : Each data stream type has its own main entity

E : All data stream types consist of at least one entity

Answer: A,D

Question 5

As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found a single Exam Topic value is associated with it.The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example: 2022-10-04-20-28-37-4d6e97dd66e4145079265e27a84d3996 Which harmonization feature should an Implementation engineer use to meet the client's requirement?

Options :

A : Calculated dimensions

B : Fusion

C : Transformers

D : Custom Classification

E : Parent Child

Answer: C

Free AP-215 Mock Exam – Practice Online Confidently

Buying Options: