Question 1

A customer service representative for a bank is on the phone with a prospect and wants to promote the nextbest offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A : The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Question 2

What are two types that real time interaction management helps marketers to personalize the customer

Options :

A : Data Aggregation

B : Data Storage

C : Next best Action

D : Orchestration

Answer: C,D

Question 3

How many times can a visitor accomplish a goal in interaction studio?

Options :

A : It varies depending on the setup of the goal segment

B : Each time a visitor leaves and rejoins the goal segment

C : Only once for all time

D : No more than twice or the goal completion will no longer be counted

Answer: B

Question 4

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

Options :

A : Rule Based Testing

B : Variation Testing

C : A/B Testing

D : Time Based Testing

Answer: C

Question 5

What are the components of an Marketing Cloud Personalization web campaign?

Options :

A : Email capture, homepage, and product requisite

B : Affinity, infobar, and attribution window

C : Configured recipe, visitor profile, and content window

D : Experience, template, and content zone

Answer: D

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