Question 1

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options :

A : Use a segment to setup a filter, then use the filter in campaign statistics

B : Use a segment to set a global goal

C : Use a segment to specify certain actions, which can be set as the goal for a campaign

D : Use engagement compare functionality to see the differences in key metrics and behaviours

Answer: A

Question 2

How many times can a visitor accomplish a goal in interaction studio?

Options :

A : It varies depending on the setup of the goal segment

B : Each time a visitor leaves and rejoins the goal segment

C : Only once for all time

D : No more than twice or the goal completion will no longer be counted

Answer: B

Question 3

What are two ways to populate the interaction studio catalog? [check]

Options :

A : ETL Feed

B : Third-party integration

C : Web sdk

D : Email pixel

Answer: A,C

Question 4

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Options :

A : Similar Items

B : Trending

C : Co-Browse

D : Collaborative Filtering

Answer: D

Question 5

What is the Marketing Cloud Personalization terminology for the collection of products and content as well asrelated categories, and tags - such as brand, gender, style, keyword, and author?

Options :

A : Channel

B : Objects

C : Directory

D : Catalog

Answer: D

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