Question 1

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options :

A : Immediately

B : Every 15 minutes

C : Hourly

D : Daily

Answer: B

Question 2

What are the components of an Marketing Cloud Personalization web campaign?

Options :

A : Email capture, homepage, and product requisite

B : Affinity, infobar, and attribution window

C : Configured recipe, visitor profile, and content window

D : Experience, template, and content zone

Answer: D

Question 3

A customer service representative for a bank is on the phone with a prospect and wants to promote the nextbest offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A : The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Question 4

What are the two competitive advantages of interaction studio? [check]

Options :

A : Monitors active time spent and true engagement

B : Integrated content management system

C : Managers Consent

D : True Real-Time Decisioning

Answer: A,D

Question 5

How many total global goals and filters can you define for your dataset in IS?

Options :

A : 64 total for both filters and goals

B : 25 filers and 25 goals

C : Unlimited

D : 300 total between filters and goals

Answer: A

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