Question 1

How many total global goals and filters can you define for your dataset in IS?

Options :

A : 64 total for both filters and goals

B : 25 filers and 25 goals

C : Unlimited

D : 300 total between filters and goals

Answer: A

Question 2

What are the two competitive advantages of interaction studio? [check]

Options :

A : Monitors active time spent and true engagement

B : Integrated content management system

C : Managers Consent

D : True Real-Time Decisioning

Answer: A,D

Question 3

The sitemap provides the functionality that enables IS to identify which three items?

Options :

A : Page types

B : content zones

C : attributes

D : campaign

E : Templates

Answer: A,B,C

Question 4

How many times can a visitor accomplish a goal in interaction studio?

Options :

A : It varies depending on the setup of the goal segment

B : Each time a visitor leaves and rejoins the goal segment

C : Only once for all time

D : No more than twice or the goal completion will no longer be counted

Answer: B

Question 5

What would a marketer include in a recipe if they want the visitor affinity score when showingrecommendations?

Options :

A : Exclusion

B : Ingredients

C : Booster

D : Variation

Answer: C

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