Question 1

When creating a Digital Ad Sales Media Proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

Options :

A : Ad Space Specification (One-to-One)

B : Ad Space Creative Size Type (One-to-One)

C : Ad Space Creative Size Type (One-to-Many)

D : Ad Space Specification (One-to-Many)

Answer: D

Question 2

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan. Which two media types are available for planning out-of-the-box with Media Cloud? Choose 2 answers

Options :

A : Event

B : Linear

C : Digital

D : Print

Answer: B,C

Question 3

A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package. Which step needs to be taken in order to do this?

Options :

A : Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.

B : Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.

C : Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.

D : Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.

Answer: A

Question 4

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions. To which persona should the user be mapped?

Options :

A : Media Planner

B : Yield Manager

C : Designer

D : Ad Ops

Answer: A

Question 5

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign? Choose 2 answers

Options :

A : Use the Out of the Box Ad Server Integration.

B : Create a custom integration procedure to integrate with the ad server.

C : Create a custom solution using Apex code.

D : Use the Out of the Box Marketing Cloud Intelligence connector.

Answer: B,C

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