Question 1

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber. What recommendation should a Solution Architect make to avoid implementation challenges?

Options :

A : Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion

B : Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C : Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D : Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Answer: A

Question 2

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company alsowants to track email open and forward count, as well as disable the coupon code after a single use.Which set of platforms and native services should a Solution Architect recommend to satisfy theserequirements?

Options :

A : Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

B : Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.

C : B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

D : Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.

Answer: B

Question 3

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.Which consideration should a Solution Architect voice to the marketing team when designing this solution?

Options :

A : Leads can be merged and converted in Marketing Cloud.

B : Leads and contacts are unique records in Marketing Cloud.

C : The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.

D : Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.

Answer: B

Question 4

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform. 7The company needs a system that can;*Deliver a full list of all customer orders throughout their engagement lifetime* Provide lifetime engagement tracking and history of the customer* Calculate the lifetime value of customers based on their ordersWhich three systems should a Solution Architect recommend to meet the company's requirements?Choose 3 answers

Options :

A : Sales Cloud

B : Service Cloud

C : Heroki

D : Materials Written

E : Marketing Cloud

F : Salesforce Order Management

Answer: A

Question 5

A customer is using B2C Commerce, Marketing Cloud, Service Cloud, and Experience Cloud. They would like to leverage Salesforce CMS to create common content that can be leveraged across customer touchpoints.Which two products can leverage Salesforce content without custom integration?Choose 2 answers

Options :

A : Experience Cloud

B : B2C Commerce

C : Marketing Cloud

D : Service Cloud

Answer: A,B

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