Question 1

An electronics company operates its website on B2C Commerce. The company recently decided to update its Customer Service portal from a homegrown solution to Service Cloud in order to take advantage of Assisted Order Placement through the 'Order on Behalf of feature in the Service Cloud console.The company currently has 3 million customer records in its B2C Commerce database that need to be migrated into Service Cloud.How should a Solution Architect manage the export from B2C Commerce-and import the initial batch of customer records into ServiceCloud in an efficient manner?

Options :

A : Use Business Manager to export and Data Loader to import the 3 million records into Service Cloud.

B : Use the Streaming API to push the 3 million customer records from B2C Commerce to Service Cloud.

C : Use the Salesforce REST API to import the 3 million records into Service Cloud.

D : Use the Commerce Cloud REST API to import the 3 million records into Service Cloud.

Answer: A

Question 2

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?Choose 2 answers

Options :

A : Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.

B : Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

C : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.

D : Implement abandoned cart using Marketing Cloud-s Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer-s shopping cart with abandoned products.

Answer: B,D

Question 3

A financial services company wants to implement Service Cloud and Marketing Cloud. A number of profileattributes required for personalization in Marketing Cloud were identified as personally identifiableinformation (PII) and are too sensitive to be stored in Salesforce.Tokenized Sending was presented as a way to address these concerns.Which two implications should a Solution Architect consider if Marketing Cloud Connect is to be used forcloud integration?Choose 2 answers

Options :

A : The synchronized data extensions will include the token and all PII attributes

B : All emails will need to be sent through Marketing Cloud or Marketing Cloud Connect to avoid disruptions

C : The standard email address field for contacts and leads needs to be populated with a token

D : The token with all supporting attributes will need to be stored in Service Cloud

Answer: A,C

Question 4

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create anaccount before making their first purchase.Which system creates the customer ID and which system creates an additional ID to use as the customerprimary record?

Options :

A : Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B : A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C : Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D : B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Answer: B

Question 5

An organization operating more than 20 beauty, personal care, and health brands wants to move from its on-premise CRM system to Service Cloud and Marketing Cloud. Because a customer's privacy and marketing preferences can vary based on the brand, the organization needs to track those preferences to run consent-based marketing campaigns.Which consideration should a Solution Architect keep in mind with respect to consent preferences in Marketing Cloud with the consent data model?

Options :

A : A separate contact is required for each brand where consent is independently managed; the total count of contacts in Marketing Cloud can be larger than the number of individual customers.

B : When multiple brands are operated in a single org, the native relationship between Business, Brand, and Contact object helps distinguish privacy and consent preferences that vary between different brands.

C : Global consent governs all-or-nothing consent settings that should be managed on the Contact object to follow cross-cloud data strategy best practice using the contact ID as the primary key in Marketing Cloud.

D : When a subscriber unsubscribes without following the unsubscribe link provided in the message, the unsubscribe request is sent to Marketing Cloud directly and synchronized to the Salesforce Consent Data Model through Marketing Cloud Connect.

Answer: A

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