Question 1

A company uses Marketing Cloud, Experience Cloud, B2C Commerce, and Service Cloud. It is in the process of defining the authoritative system for key data entities involved in B2C Journeys. The company has about 200,000 customers, each averaging 30 orders per year Which option should be considered the authoritative record for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email?

Options :

A : Marketing Cloud subscriber

B : B2C Commerce customer

C : Experience Cloud user

D : Service Cloud contact

Answer: D

Question 2

Refer to the exhibit. Capture A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2CCommerce storefront with order management functionality, and an extensible API framework to integrate withother systems, as well as marketing automation. The overall system landscape of the proposed solution isshown above.Which three considerations are important for this scenario? Choose 3 answers

Options :

A : The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system

B : Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.

C : Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.

D : Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.

E : Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.

Answer: A,B,D

Question 3

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into onecentrally-managed platform on B2C Commerce. The IT department has been working extensively with webframeworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce,but maintain the flexibility of the user experience using headless commerce.Which three considerations, beyond user experience, should a Solution Architect consider before confirming aheadless approach?Choose 3 answers

Options :

A : Additional infrastructure (for example Heroku servers) may be required to host the application

B : Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworks

C : Developers will still be required to use the Commerce SDK for security purposes

D : Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approach

E : Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commerce

Answer: A,B,D

Question 4

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company alsowants to track email open and forward count, as well as disable the coupon code after a single use.Which set of platforms and native services should a Solution Architect recommend to satisfy theserequirements?

Options :

A : Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

B : Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.

C : B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

D : Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.

Answer: B

Question 5

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber. What recommendation should a Solution Architect make to avoid implementation challenges?

Options :

A : Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion

B : Avoid using the Lead object by creating Contacts with different Record Types for prospects.

C : Delete the Marketing Cloud Contact associated with the Lead object after conversion.

D : Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

Answer: A

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