Question 1

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?Choose 3 answers

Options :

A : Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

B : Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

C : Implement a mobile app so that customers can more easily purchase products to drive higher sales

D : Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

E : Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Answer: A,D

Question 2

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year. Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email? Choose 2 answers

Options :

A : B2C Commerce

B : Service Cloud

C : Experience Cloud

D : Marketing Cloud

Answer: B,D

Question 3

An electronics company operates its website on B2C Commerce. The company recently decided to update its Customer Service portal from a homegrown solution to Service Cloud in order to take advantage of Assisted Order Placement through the 'Order on Behalf of feature in the Service Cloud console.The company currently has 3 million customer records in its B2C Commerce database that need to be migrated into Service Cloud.How should a Solution Architect manage the export from B2C Commerce-and import the initial batch of customer records into ServiceCloud in an efficient manner?

Options :

A : Use Business Manager to export and Data Loader to import the 3 million records into Service Cloud.

B : Use the Streaming API to push the 3 million customer records from B2C Commerce to Service Cloud.

C : Use the Salesforce REST API to import the 3 million records into Service Cloud.

D : Use the Commerce Cloud REST API to import the 3 million records into Service Cloud.

Answer: A

Question 4

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company alsowants to track email open and forward count, as well as disable the coupon code after a single use.Which set of platforms and native services should a Solution Architect recommend to satisfy theserequirements?

Options :

A : Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

B : Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards.

C : B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards.

D : Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards.

Answer: B

Question 5

At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production.when should the full copy sandbox be refreshed?

Options :

A : After each push from the partial data sandbox.

B : After user acceptance testing is complete.

C : After each major release to production.

D : After a new user is added to production.

Answer: C

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