Question 1

A pharmaceutical company is conducting research to determine whether a new medicine in development is more successful in reducing the pain associated with rheumatoid arthritis then their current drug in the market. A group of volunteers are selected for the research. One set of participants is provided the existing drug while a second set of participants is given the new drug.Which technique is being applied?

Options :

A : Observational design

B : Block design

C : A/B testing

D : Natural experiment

Answer: C

Question 2

The Vice President at a commercial goods manufacturing company wants to create annual objectives for the team based on the company’s latest strategic goals. The Vice President has reached out to the business analytics team for data analysis that will help build SMART objectives. What type of analytics will help with creating these objectives?

Options :

A : Descriptive

B : Diagnostic

C : Descriptive and Diagnostic

D : Descriptive and Predictive

Answer: D

Question 3

A Data Dictionary is being developed for an employee database. When reviewing the data dictionary, the analyst recommends adding another primitive data element. Which element would be suggested?

Options :

A : Street address

B : First name

C : Customer name

D : Work phone number

Answer: A

Question 4

The results for a certification exam were revealed in percentage and percentile. How would you infer the results for an attendee at: 75%, 90th percentile?

Options :

A : While the attendee-s exam score was 90/100. the attendee did better than 75% of the attendees

B : While the attendee-s exam score was 90/100. the attendee did better than 25% of the attendees

C : While the attendee-s exam score was 75/100. the attendee did better than 10% of the attendees

D : While the attendee-s exam score was 75/100. the attendee did better than 90% of the attendees

Answer: D

Question 5

The marketing department for a major restaurant chain is interested in testing a Kids Eat Free campaign to

determine if it will help to increase sales. They are interested in piloting the campaign to determine which day

of the week will improve sales the most.

The campaign is launched across 7 cities with each city promoting a different day of the week. The sales data

is collected and provided to a team for analysis. What concern might the analytics team have regarding data

quality across cities?

Options :

A : Normality

B : Heteroskedacity

C : Linearity

D : Variation

Answer: D

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