Question 1

HHH is an international distribution company which operates a number of large distribution warehouses. HHH employs over 10,000 staff who operate the warehouses 24 hours per day and process over 500,000 packages and parcels each day. HHH operates in a highly competitive market and the senior management team recognize the importance of focusing upon its Critical Success Factors (CSF's). However, some senior managers are confused as to the difference between CSF's and Key Performance Indicators (KPI's).
Which of the following are Critical Success Factors for HHH? (Choose all that apply.)

Options :

A : Percentage of stock damaged.

B : Market share percentage.

C : Customer satisfaction.

D : Continual maintenance of warehouse facilities.

E : Time taken to load and unload deliveries.

F : Efficient staff planning systems.

Answer: B,C

Question 2

Which TWO of the following would be measures included within the 'Department and work centres' level of the Performance Pyramid?

Options :

A : Market share percentage

B : Percentage of on-time deliveries

C : Number of product returns per period

D : Customer satisfaction levels

E : Production output per period

Answer: B,C

Question 3

Y designs and manufactures smartwatches. In order to stay ahead of the market, Y sometimes releases new smartwatches when they are only 90% ready, to a limited number of customers. At this point, Y obtains useful feedback about the smartwatch which it uses to develop later versions of the model.
Which of the following behaviours is Y demonstrating?

Options :

A : Design thinking

B : Experiential pilots

C : Prototyping

D : Brand atomization

Answer: C

Question 4

VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies.VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances.VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making. Thehomeprojectors are used to showphotographs orfilmson large wall-sized formats. There is a growing trend for customers to buyhomeprojectors to connect tomobile phones, tabletsand games consoles to projectthecontentinto alargerimageand in order to share it.
Which THREE of the following product management strategies should VWX adopt?

Options :

A : Cancel or postpone further investment spending on developing new SLR cameras.

B : Use marketing expenditure to try to make the camera brand to appeal to professional photographers.

C : Invest in promotional campaigns to encourage people to view and share content using a VWX home projector.

D : Invest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.

E : Cut promotional expenditure on home projectors to seek to restore the profitability of the range.

Answer: A,B,C

Question 5

Which THREE of the following are classified as business operating systems measures within the Performance Pyramid?

Options :

A : Flexibility

B : Customer satisfaction

C : Quality

D : Productivity

E : Cycle time

Answer: A,B,D

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