Question 1

From a strategic customer relationship management (CRM) perspective, a company should strive to:

Options :

A : not refuse to do business with a customer.

B : provide customer intimacy to all customers.

C : realize that the same approach may be inappropriate for all customers.

D : realize that all customers desire close relationships with the company.

Answer: D

Question 2

To prevent the importing of certain luxury good so that a country can use its hard currency on essential goods, governments can refuse to issue a(n):

Options :

A : general average.

B : specific license

C : explicit license

D : import license.

Answer: C

Question 3

Which of the following forecasting methods attempts to identify patterns of repeating demand over a period of time?

Options :

A : Trend

B : Seasonality

C : Exponential smoothing

D : Delphi

Answer: C

Question 4

Which of the following prerequisites is essential in order to establish an effective order management system?

Options :

A : An ability to reserve inventory and determine a delivery date

B : An ability to understand customer needs

C : An ability to plan and build loads

D : An ability to receive, enter, and validate an orders

Answer: C

Question 5

Which of the following port-related issues constitutes the greatest challenge when considering the use of post-panamax container ships?

Options :

A : Number of ships available

B : Available workforce

C : Railway connections

D : Bridge clearance

Answer: D

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