Question 1

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.What functionality would get messages out the door faster?

Options :

A : Burst Sending

B : Journey Builder Triggered Sends

C : Send Throttling

D : Marketing Cloud Connect

Answer: A

Question 2

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Options :

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C :

Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D

Question 3

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

Options :

A : The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B : The user Is getting deleted from the AN Subscribers list

C : Data in data extensions corresponding to the customer

D : Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Answer: B

Question 4

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.

Where under Setup could this be created?

Options :

A : Content Builder Settings

B : Emails Studio Settings

C : Account Settings

D : Campaign Settings

Answer: C

Question 5

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.When should the admin create separate business units for each of NTO's brands?

Options :

A : NTO requires SSL certificate configurations for Content Builder and Portfolio images

B : Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C : Multiple brand logos must be accommodated in an email header

D : A new sender profile needs to be leveraged for sending transactional emails

Answer: B

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