Question 1

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.Which security setting would control this behavior?

Options :

A : Select 'Identity Verification'

B : Select 'Enable Audit Trail Data Collection'

C : Deselect 'Exclude API Users From Password Expiration'

D : Deselect 'Enable Username and Password for Web Services'

Answer: D

Question 2

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options :

A : AMPscript

B : SSJS

C : SQL

D : HTML

Answer: A

Question 3

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.

* Links will vary over time and across campaigns.

* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.

* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

Options :

A : AMPscript

B : SSJS

C : SQL

D : HTML

Answer: A

Question 4

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants anyinactive data stored in data extensions to be cleared after 12 months.What action should NTO take?

Options :

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C : Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D

Question 5

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

What are the effects of the click to the subscriber's status?

Options :

A : Status is changed to Active and the bounce count is unchanged

B : Status is changed to Held for 72 hours and the bounce count is set to Zero

C : Status remains as Bounced the bounce count is unchanged

D : Status is changed to Active and the bounce count is set to Zero

Answer: D

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