Question 1

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any

inactive data stored in data extensions to be cleared after 12 months.

What action should NTO take?

Options :

A : Configure the business unit data retention setting to 12 months

B : Configure the Enterprise wide default retention to one year

C :

Set inactive date to be automatically cleared after one year, but is recoverable

D : Apply a row based retention to each data extension as it is created, set to 12 months

Answer: D

Question 2

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

Which three values could be used as personalization strings in query string parameters?

Choose 3 answers

Options :

A : Product Code

B : Application ID

C : Subscriber ID

D : Email Address

E : Name

Answer: A,B,C

Question 3

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.How could the admin receive a file of the bad data rows to confirm this theory?

Options :

A : Move the File Transfer to its own automation and include a notification email address

B : Move the Import definition to its own automation and include a notification email address

C : Update the Import definition to include a notification email address

D : Update the automation to include a notification email address for Runtime Errors

Answer: D

Question 4

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.Which three values could be used as personalization strings in query string parameters?Choose 3 answers

Options :

A : Product Code

B : Application ID

C : Subscriber ID

D : Email Address

E : Name

Answer: A,B,C

Question 5

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

What is the best way to facilitate this within Contact Builder?

Options :

A : Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

B : Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

C : Create three distinct Attribute Groups that link each data extension directly to Contacts.

D : Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer: D

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