Question 1

What are the possible application identifier conflict policy options when ingesting customer data using the Unified Customer Profile? Note: There are 2 correct answers to this question.

Options :

A : Create new Customer Profile

B : Raising an error and aborting the entire ingestion operation

C : Discard data event

D : Duplicate Customer Profile

Answer: C,D

Question 2

Which of the following describes a business unit in SAP Customer Data Platform?

Options :

A : The business unit represents the owner of the SAP Customer Data Platform tenant. Each business unit within the organization has separate SAP Customer Data Platform tenants provisioned

B : The business unit is a predefined optional attribute in the customer schema and allows segmenting of B2B customers based on their business hierarchy.

C : The business unit is responsible for maintaining customers in a given market and has its own customer schema to manage both the Contextual Profile and the Unified Customer Profile views.

D : The business unit is an optional informational attribute of the SAP Customer Data Platform Console Admin user.

Answer: C

Question 3

How many conditions are allowed per single segment?

Options :

A : 100

B : 50

C : 300

D : 200

Answer: D

Question 4

What are two key capabilities that differentiate customer data platform (CDP) from other delivery platforms (e.g. CRM, Data Warehouse)? Note: There are 2 correct answers to this question

Options :

A : Real-time data processing

B : Unified customer data

C : Customer identification

D : Accessibility and discoverability

Answer: A,B

Question 5

What are some valid concerns that can be solved by a customer data platform (CDP) solution? Note: There are 2 correct answers to this question

Options :

A : Inability to perform single sign-on

B : Inability to manage data volume

C : Missing enterprise consent and preference management system

D : Too many data silos

Answer: B,D

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