Question 1

What are the possible application identifier conflict policy options when ingesting customer data using the Unified Customer Profile? Note: There are 2 correct answers to this question.

Options :

A : Create new Customer Profile

B : Raising an error and aborting the entire ingestion operation

C : Discard data event

D : Duplicate Customer Profile

Answer: C,D

Question 2

Which of the following statements describe merge rule functionality? Note: There are 2 correct answers to this question.

Options :

A : In the Unified Customer Profile, you can decide if more than one value is saved for an attribute.

B : Merge Rules can be applied to non-identifier fields.

C : If a data conflict occurs, you can decide if a new Customer Profile is created or the event data is discarded

D : Merge Rules can only be used with Unified Customer Profile type.

Answer: A,C

Question 3

You are using predictive indicators to configure predictive models and view results.What types of models can you design? Note: There are 3 correct answers to this question

Options :

A : Predict actions for groups.

B : Predict events for groups.

C : Predict churn probabilities for groups.

D : Predict churn probabilities for profiles.

E : Predict customer lifetime value for profiles.\W EXACTPREP”#1 Certification Exam Roadmap

Answer: A,C,D

Question 4

What are two key capabilities that differentiate customer data platform (CDP) from other delivery platforms (e.g. CRM, Data Warehouse)? Note: There are 2 correct answers to this question

Options :

A : Real-time data processing

B : Unified customer data

C : Customer identification

D : Accessibility and discoverability

Answer: A,B

Question 5

What is the purpose of the Connector Studio?

Options :

A : It enables creation of templates for source/destination REST API applications.

B : It enables creation of ETL jobs and data pipelines for data ingestion.

C : It enables creation of CX Flows and Journeys for new customers.

D : It enables creation of Matching Rules for joining different pieces of customer data.

Answer: A

Free C_C4H63_2411 Mock Exam – Practice Online Confidently

Buying Options: