Question 1

You are using predictive indicators to configure predictive models and view results.What types of models can you design? Note: There are 3 correct answers to this question

Options :

A : Predict actions for groups.

B : Predict events for groups.

C : Predict churn probabilities for groups.

D : Predict churn probabilities for profiles.

E : Predict customer lifetime value for profiles.\W EXACTPREP”#1 Certification Exam Roadmap

Answer: A,C,D

Question 2

What are some valid concerns that can be solved by a customer data platform (CDP) solution? Note: There are 2 correct answers to this question

Options :

A : Inability to perform single sign-on

B : Inability to manage data volume

C : Missing enterprise consent and preference management system

D : Too many data silos

Answer: B,D

Question 3

How would you ingest data from the database published with the JDBC interface?

Options :

A : Connect to the database using the built-in JDBC connector.

B : Create an iFlow in SAP Integration Suite and then use a custom connector to connect via the iFlow.

C : Create a custom JDBC connector in the Connector Studio.

D : Connect to the database using a built-in Oracle Eloqua connector.

Answer: B

Question 4

What are the three core pillars of SAP Customer Data Platform? Note: There are 3 correct answers to this question.

Options :

A : Unify

B : Activate

C : Optimize

D : Modulate

E : Respect

Answer: A,B,C

Question 5

Which of the following describes a business unit in SAP Customer Data Platform?

Options :

A : The business unit represents the owner of the SAP Customer Data Platform tenant. Each business unit within the organization has separate SAP Customer Data Platform tenants provisioned

B : The business unit is a predefined optional attribute in the customer schema and allows segmenting of B2B customers based on their business hierarchy.

C : The business unit is responsible for maintaining customers in a given market and has its own customer schema to manage both the Contextual Profile and the Unified Customer Profile views.

D : The business unit is an optional informational attribute of the SAP Customer Data Platform Console Admin user.

Answer: C

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