Question 1

Loyalty programs help retailers in

Options :

A : Customer retention

B : Reducing marketing and advertising cost

C : Business stabilization

D : All the above

Answer: D

Question 2

Touch points in a store refers to

Options :

A : Areas where employees can be briefed by the manager

B : The store godown where stock movement is recorded

C : Areas where customers interact with store employees and systems

D : The store scheduling process

Answer: C

Question 3

Which of the following is not an activity in daily activities in a retail store?

Options :

A : Store opening

B : Sales activities

C : Store renovation

D : Store closure

Answer: B

Question 4

Sales, sales/sqft, sales per employee are measures of performance indicators of

Options :

A : Gross margin information

B : Sales information

C : Customer information

D : Inventory information

Answer: B

Question 5

A retail store managers three most important activities are (1) Check the store performance (2) Respond to important mails (3) Quick review of store operations (4) Meetings to motivate employees

Options :

A : (1) only

B : (2) only

C : (1, 2 & 3) only

D : 1,2,3&4

Answer: C

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