Question 1

Your organization is considering different approaches for designing and implementing an enterprise data governance program. Which approach emphasizes the principle of data stewardship?

Options :

A : Establishing a governance council composed of senior leaders from different business units

B : Implementing a data governance framework aligned with industry best practices and standards

C : Assigning dedicated data stewards responsible for data quality and compliance

D : Conducting regular data governance audits to assess compliance and effectiveness

Answer: C

Question 2

Universal Containers (UC) maintains a collection of several million Account records that represent business in the United Sates. As a logistics company, this list is one of the most valuable and important components of UC's business, and the accuracy of shipping addresses is paramount. Recently it has been noticed that too many of the addresses of these businesses are inaccurate, or the businesses don't exist. Which two scalable strategies should UC consider to improve the quality of their Account addresses?

Options :

A : Contact each business on the list and ask them to review and update their address information.

B : Build a team of employees that validate Accounts by searching the web and making phone calls.

C : Integrate with a third-party database or services for address validation and enrichment.

D : Leverage Data.com Clean to clean up Account address fields with the D&B database.

Answer: C,D

Question 3

Universal Containers wants to develop a dashboard in Salesforce that will allow Sales Managers to do data exploration using their mobile device (i.e., drill down into sales-related data) and have the possibility of adding ad-hoc filters while on the move. What is a recommended solution for building data exploration dashboards in Salesforce?

Options :

A : Create a Dashboard in an external reporting tool, export data to the tool, and add link to the dashboard in Salesforce.

B : Create a Dashboard in an external reporting tool, export data to the tool, and embed the dashboard in Salesforce using the Canval toolkit.

C : Create a standard Salesforce Dashboard and connect it to reports with the appropriate filters

D : Create a Dashboard using Analytics Cloud that will allow the user to create ad-hoc lenses and drill down

Answer: D

Question 4

A casino is implementing salesforce and is planning to build a customer 360 view for a customer who

visits its resorts. The casino currently maintained the following systems that records customer

activity:

1. Point of sales system: All purchases for a customer.

2. Salesforce: All customer service activity and sales activity for a customer.

3. Mobile app: All bookings, preferences and browser activity for a customer.

4. Marketing: All email, SMS and social campaigns for a customer.

Customer service agents using salesforce would like to view the activities from all system to provide

supports to customers. The information has to be current and real time.

What strategy should the data architect implement to satisfy this requirement?

Options :

A : Explore external data sources in salesforce to build 360 view of customer

B : Use a customer data mart to view the 360 view of customer

C : Migrate customer activities from all 4 systems into salesforce.

D : Periodically upload summary information in salesforce to build 360 view.

Answer: A

Question 5

You’re creating a data model for a new Salesforce Customer 360 implementation. The organization wants to keep track of all interactions with a customer across multiple channels. What is a key design principle to consider?

Options :

A : Use as many standard objects as possible

B : Design the model to facilitate a complete view of customer interactions across all touchpoints

C : Prioritize minimizing data storage usage

D : Limit the use of lookup relationships

Answer: B

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