Question 1

Your organization uses Salesforce Customer 360 for managing contacts and campaigns. You are tasked with designing a data model to track the responses to various campaigns. A contact can respond to multiple campaigns and a campaign can have multiple responses. However, responses should be unique per contact per campaign. What would be the most suitable design to meet this requirement?

Options :

A : Create a junction object "CampaignResponse" with master-detail relationships to both "Contact" and "Campaign"

B : Create a custom object "CampaignResponse" and use a lookup field on the "Contact" object to relate it to "CampaignResponse"

C : Use a multi-select picklist on the "Contact" object to list all campaign responses

D : Use a multi-select picklist on the "Campaign" object to list all campaign responses

Answer: A

Question 2

When capturing and managing business and technical metadata, what is a consideration for ensuring the accuracy and currency of a business dictionary?

Options :

A : Establishing a governance process for ongoing maintenance

B : Implementing data classification for sensitive information

C : Performing regular backups of the metadata repository

D : Enforcing data validation rules for metadata entries

Answer: A

Question 3

Universal Containers wishes to maintain Lead data from Leads even after they are deleted and cleared from the Recycle Bin. What approach should be implemented to achieve this solution?

Options :

A : Use a Lead standard report and filter on the IsDeleted standard field

B : Use a Converted Lead report to display data on Leads that have been deleted.

C : Query Salesforce with the queryAll API method or using the ALL ROWS SOQL keywords

D : Send data to a Data Warehouse and mark Leads as deleted in that system

Answer: D

Question 4

Universal Containers wants to implement a data -quality process to monitor the data that users are manually entering into the system through the Salesforce UI. Which approach should the architect recommend?

Options :

A : Allow users to import their data using the Salesforce Import tools

B : Utilize a 3rd -party solution from the AppExchange for data uploads.

C : Utilize an app from the AppExchange to create data -quality dashboards.

D : Use Apex to validate the format of phone numbers and postal codes.

Answer: C

Question 5

Your organization is implementing Salesforce Customer 360 platform. A significant part of this project is designing a data model that accurately reflects the customer journey across sales, marketing, and customer service. When utilizing object features, what should be your primary consideration?

Options :

A : Prefer custom objects over standard objects to ensure flexibility

B : Maximize the use of external objects for better integration with other systems

C : Design object features that accurately capture the customer journey across different departments

D : Limit the number of custom fields on each object to enhance performance

Answer: C

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