Question 1

Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

Options :

A : Add additional attributes.

B : Choose a segment.

C : Select contact points.

D : Add the calculated insight in the activation.

Answer: B,C

Question 2

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Options :

A : Individual

B : Transaction

C : Sales Order

D : Engagement

Answer: B

Question 3

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

Options :

A : Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

B : Use the data spaces feature and applying filtering on the Account data lake object based on Country.

C : Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

D : Use formula fields based on the account Country field to filter incoming records.

Answer: B

Question 4

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

Options :

A : Value suggestion

B : Value suggestion

C : Transformation formulas

D : Global picklists

Answer: A

Question 5

Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation. What happens if the optimal container path for this use case is not selected?

Options :

A : Alternate container paths will be suggested before the segment is published.

B : The resulting segment may be smaller or larger than expected.

C : Data Cloud segmentation will automatically select the optimal container path.

D : The resulting segment will not be generated.

Answer: B

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