Question 1

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.Which engagement channel data will require custom integration?

Options :

A : SMS

B : Email

C : CloudPage

D : Mobile push

Answer: C

Question 2

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

Options :

A : Party Identification object

B : Loyalty Identification object

C : Individual object

D : Contact Identification object

Answer: A

Question 3

Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

Options :

A : Add additional attributes.

B : Choose a segment.

C : Select contact points.

D : Add the calculated insight in the activation.

Answer: B,C

Question 4

A customer notices that their consolidation rate has recently increased. They contact theconsultant to ask why.What are two likely explanations for the increase?Choose 2 answers

Options :

A : New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B : Duplicates have been removed from source system data streams.

C : Identity resolution rules have been removed to reduce the number of matched profiles.

D : Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

Answer: A,D

Question 5

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Options :

A : Individual

B : Transaction

C : Sales Order

D : Engagement

Answer: B

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