Question 1

Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible. What should the consultant Implement when creating the segment?

Options :

A : Use streaming insights for near real-time segmentation results.

B : Use Einstein segmentation optimization to collect data from the last 24 hours.

C : Use rapid segments with a publish interval of 1 hour.

D : Use standard segment with a publish interval of 30 minutes.

Answer: A

Question 2

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performanceindicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?

Options :

A : Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B : Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C : Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D : Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A

Question 3

When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it? Choose 2 answers

Options :

A : Activation

B : Data stream

C : Segment

D : Activation target

Answer: B,C

Question 4

A consultant needs to package Data Cloud components from oneorganization to another.Which two Data Cloud components should the consultant include in adata kit to achieve this goal?Choose 2 answers

Options :

A : Data model objects

B : Segments

C : Calculated insights

D : Identity resolution rulesets

Answer: A,D

Question 5

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on FuzzyName and Normalized Email.What should NTO do to ensure the best email address is activated?

Options :

A : Include Contact Point Email object Is Active field as a match rule.

B : Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target.

C : Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.

D : Set the default reconciliation rule to Last Updated.

Answer: B

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