Question 1

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands. What is the most efficient approach to handle this requirement?

Options :

A : Use Business Unit Aware activation.

B : Separate the Outlet brand into a data space.

C : Separate the brands into six different data spaces.

D : Create a batch data transform to generate a DLO for the Outlet brand.

Answer: B

Question 2

Which data model subject area should be used for any Organization, Individual, or Member in the Customer360 data model?

Options :

A : Engagement

B : Membership

C : Party

D : Global Account

Answer: C

Question 3

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream? Choose 2 answers

Options :

A : Ensure that deletion of old files is enabled.

B : Ensure the refresh mode is set to "Upsert".

C : Ensure the filename contains a wildcard toa accommodatethe timestamp.

D : Ensure the refresh mode is set to "Full Refresh.’’

Answer: B,C

Question 4

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

Options :

A : To ingest and unify data from various sources to reconcile customer identity

B : To create and orchestrate cross-channel marketing messages

C : To use harmonized data to more accurately understand the customer and business impact

D : To eliminate the need for separate business intelligence and IT data management tools

Answer: A,C

Question 5

A consultant wants to build a new audience in Data Cloud.Which three criteria can the consultant include when building a segment?Choose 3 answers

Options :

A : Direct attributes

B : Data stream attributes

C : Calculated Insights

D : Related attributes

E : Streaming insights

Answer: A,C,D

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