Question 1

What should a marketing associate use to identify a unique contact across various channels?

Options :

A : Contact Key

B : Email Address

C : Mobile Number

Answer: A

Question 2

The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers. Which feature should the associate use?

Options :

A : CloudPages

B : Email Studio

C : Contact Bulilder

Answer: A

Question 3

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?

Options :

A : Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.

B : Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.

C : Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Answer: C

Question 4

Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers who are not loyal members. When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects?

Options :

A : Send Relationship

B : Data Type

C : Data Retention

Answer: A

Question 5

Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension. What should the associate change to allow more than one record per subscriber key?

Options :

A : Assign new subscriber keys to each promotion code redemption.

B : Assign the email address as the primary key.

C : Assign the promotion code field as a second primary key.

Answer: C

Free MC-101 Mock Exam – Practice Online Confidently

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