Question 1

A user needs to be able to import and export lists. What user role do you give them?

Options :

A : Marketing

B : Sales Manager

C : Sales

D : None of the above

Answer: A

Question 2

An administrator includes a link to a file on a web page that the company does not own on the company website. How should they track the number of visitors who access this file?

Options :

A : Page actions

B : Marketing Cloud Account Engagement form

C : Custom redirects

D : Marketing Cloud Account Engagement tracking code

Answer: C

Question 3

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

Options :

A : Marketing Cloud Account Engagement only shows this information on the lead record.

B : Once converted, this information shows on the account record and not the contact.

C : The administrator needs to create lookup fields on the contact to see this from the lead.

D : The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

Answer: D

Question 4

How can you preview/test matches for automation rules before you run them?

Options :

A : Run the automation rule to see how many matches there are.

B : Use the automation preview option.

C : Create a list and see how many prospects are affected.

Answer: B

Question 5

What is one way a sales rep can convert a visitor to a prospect?

Options :

A : The sales rep gives the visitor a phone call.

B : The sales rep increases the visitor s score to 100.

C : The sales rep manually associates the visitor with a prospect.

D : The sales rep walks the visitor through a demo.

Answer: C

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