Question 1

What factors are involved with and determine email deliverability? (Choose 2)

Options :

A : Sender Policy Framework (SPF)

B : Domain Keys

C : Sender ID

D : Whitelist

E : CAN-SPAM

Answer: A,B

Question 2

An engagement studio action step is scheduled to send an email on March 20th.What should happen to the prospects who reach this step after that scheduled day?

Options :

A : A prospect arriving after the send date will remain on the step until a new send date is set

B : A prospect arriving after the send date will skip the Send Email step.

C : A Prospect arriving after the send date will be removed from the program.

D : A Prospect arriving after the send date will be sent the email.

Answer: D

Question 3

A user is creating an automation rule and isn't certain that they have the correct criteria in use. What Is the best way for the user to test that the criteria only matches the intended prospects?

Options :

A : Run the rule to see who matches and change criteria If needed.

B : Pull a Salesforce report of the same criteria and view results.

C : Use the preview matches feature before running the rule.

D : Resume the rule and use the undo action feature if necessary.

Answer: C

Question 4

A user needs to be able to import and export lists. What user role do you give them?

Options :

A : Marketing

B : Sales Manager

C : Sales

D : None of the above

Answer: A

Question 5

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

Options :

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C

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