Question 1

A user needs to change which email template is used in a running engagement program. What is the first step the user must take In order to make this change?

Options :

A : Copy the original Engagement Program

B : Change the wait time for the template

C : Delete the old sent email

D : Pause the Program

Answer: D

Question 2

What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

Options :

A : Adjust the lead settings in Salesforce.

B : Add a new lead record type in Salesforce.

C : Add a new custom contact field in Salesforce.

D : Add a new custom lead field in Salesforce.

Answer: C,D

Question 3

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options :

A : Unsubscribing from an email

B : Printing an email

C : Clicking a link in an email

D : Opening an email

E : Forwarding an email

Answer: A,C,D

Question 4

What is one way a sales rep can convert a visitor to a prospect?

Options :

A : The sales rep gives the visitor a phone call.

B : The sales rep increases the visitor s score to 100.

C : The sales rep manually associates the visitor with a prospect.

D : The sales rep walks the visitor through a demo.

Answer: C

Question 5

You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

Options :

A : True

B : False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)

Answer: B

Free MC-201 Mock Exam – Practice Online Confidently

Buying Options: