Question 1

What does Marketing Cloud Account Engagement sync first with Salesforce?

Options :

A : Contacts

B : Leads

Answer: A

Question 2

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email. What could explain this discrepancy?

Options :

A : Prospects clicked the unsubscribe link.

B : Prospects clicked the call-to-action link multiple times.

C : Prospects were removed from the recipient list after clicking the call-to-action link.

D : Prospects were deleted after clicking the call-to-action link.

Answer: B

Question 3

Which list email report metric represents the total number of emails minus hard and soft bounces?

Options :

A : Total Opt Outs

B : Total Sent

C : Total Queued

D : Total Delivered

Answer: D

Question 4

A user is creating an automation rule and isn't certain that they have the correct criteria in use. What Is the best way for the user to test that the criteria only matches the intended prospects?

Options :

A : Run the rule to see who matches and change criteria If needed.

B : Pull a Salesforce report of the same criteria and view results.

C : Use the preview matches feature before running the rule.

D : Resume the rule and use the undo action feature if necessary.

Answer: C

Question 5

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission. Which feature should they use?

Options :

A : Progressive Profiling

B : Always display even if previously completed

C : reCaptcha

D : Dependent Fields

Answer: A

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