Question 1

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times. If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

Options :

A : The prospect will start the program over at the beginning after waiting one day.

B : The prospect will not restart the program; prospects can only process through once.

C : The prospect will start the program over at the beginning immediately.

D : The prospect will not restart the program; they have reached the maximum number of repeats.

Answer: A

Question 2

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options :

A : Unsubscribing from an email

B : Printing an email

C : Clicking a link in an email

D : Opening an email

E : Forwarding an email

Answer: A,C,D

Question 3

How can you preview/test matches for automation rules before you run them?

Options :

A : Run the automation rule to see how many matches there are.

B : Use the automation preview option.

C : Create a list and see how many prospects are affected.

Answer: B

Question 4

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders. How could this goal be achieved?

Options :

A : Create and publish an email template

B : Create an email template draft

C : Create an operational email

D : Create a list email draft

Answer: A

Question 5

Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

Options :

A : The Lead and Contact fields must have the same Salesforce field label.

B : The Lead and Contact fields must have the same API name.

C : The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

D : The Marketing Cloud Account Engagement field must be a drop-down field.

Answer: B,C

Free MC-201 Mock Exam – Practice Online Confidently

Buying Options: