Question 1

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.Where should NTO be able see if there has been a lift in overall likelihood to click?

Options :

A : Einstein Engagement Frequency

B : Einstein Engagement Scoring

C : Einstein Messaging Insights

Answer: B

Question 2

Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.What should NTO use to ensure the most up-to-date content is included in each email?

Options :

A : Reference Content Block

B : Dynamic Content Block

C : Einstein Content Selection

Answer: C

Question 3

Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements. What feature should the marketer use?

Options :

A : Delivery Profile

B : Sender Profile

C : Send Classification

D : Send Definition

Answer: A

Question 4

A marketer needs to send emails to the creative team for proofing as part of an email campaign.Which feature should help achieve this as an automatic flow?

Options :

A : Subscriber Preview

B : Approval Workflow

C : Content Builder Approvals

Answer: C

Question 5

A marketer wants to increase the engagement rate of an email by sending it at best possible time for eachsubscriber.Which Journey Builder tool should they use to accomplish this?

Options :

A : Einstein STO Activity

B : Wait Until Activity

C : Engagement Split

Answer: B

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