Question 1

A Marketing Cloud Next Consultant is provisioning a new Marketing Cloud Next Environment. When theconsultant clicks "Deploy" for the Sales Data Kit in the Setup Assistant, the deployment fails.What is the most likely cause?

Options :

A : The org does not have an active Identity Resolution ruleset running for the Individual object.

B : The consultant needs to create a CRM Connector within Data 360 before the guided deployment can complete.

C : The consultant lacks the required profile and permission sets.

Answer: B

Question 2

A Marketing Cloud Next Consultant observes a spike in Data Services Credits usage in Digital Wallet. Theconsultant already optimized the number of rows processed by Identity Resolution.Which other method should the consultant use to reduce credit consumption?

Options :

A : Disable "Run jobs automatically" on the identity resolution rule(s).

B : Maintain multiple active rulesets per primary Data Model Object (DMO) per data space.

C : Delete and recreate data streams to remove unused records.

Answer: A

Question 3

Northern Trail Outfitters would like customers to choose whether they receive product updates by email orSMS for a given subscription, like newsletters or events.Which data model object (DMO) stores the customer's consent status for each subscription and channel?

Options :

A : Contact Point Consent

B : Communication Subscription

C : Communication Subscription Consent

Answer: C

Question 4

A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versusthe Growth Edition. The implementation team has a list of features they plan to use.Which feature from their list mandates the use of Advanced Edition?

Options :

A : Creating account identity resolution rulesets

B : Creating standard Salesforce reports and dashboards

C : Creating content in the content builder

Answer: A

Question 5

Northern Trail Outfitters (NTO) is investigating reports that promotional emails are being delivered toindividuals who have previously opted out earlier the same day. NTO discovers that customer consentpreferences are updated daily using a batch data transform that writes directly to the CommunicationSubscription Consent data model object (DMO), causing customer complaints.Which action should the Marketing Cloud Next Consultant take to resolve it?

Options :

A : Use a streaming data transform to update consent in near real time.

B : Configure a Create Consent action in a Data 360-triggered flow to update consent.

C : Change the frequency of the batch data transform schedule to run hourly.

Answer: B

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