Question 1

LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes. Which Campaign Influence Attribution model should they reference to understand this?

Options :

A : First Touch Model

B : Even Attribution Model

C : Last Touch Model

D : Salesforce Model

Answer: C

Question 2

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program. What would explain this experience?

Options :

A : The administrator has not published the Email Template from a draft.

B : The administrator does not have folder permissions to the email template folder.

C : The administrator does not have folder permissions to the Engagement Program.

D : The administrator has not selected a sender for the Email Template.

Answer: A

Question 3

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details. Which audience would gain the maximum benefit from receiving a guide?

Options :

A : Prospects at the bottom of the funnel — actively deciding between vendors.

B : Prospects at the top of the funnel — newly sourced from a tradeshow.

C : Prospects at the middle of the funnel — interacting with blog content only.

D : Prospects who have transitioned out of the funnel — with a recently closed deal.

Answer: B

Question 4

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 5

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options :

A : Import all prospect data and create a suppression list.

B : Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C : Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D : Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Answer: D

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