Question 1

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 2

Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

Options :

A : B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B : B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

C : B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

D : B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

Answer: C

Question 3

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program. What would explain this experience?

Options :

A : The administrator has not published the Email Template from a draft.

B : The administrator does not have folder permissions to the email template folder.

C : The administrator does not have folder permissions to the Engagement Program.

D : The administrator has not selected a sender for the Email Template.

Answer: A

Question 4

Which is true about Marketing Cloud Account Engagement API limits

Options :

A : No limits at all

B : All editions have 10 000 API limit

C : Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

D : Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Answer: C

Question 5

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

Options :

A : First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B : First-party tracking is domain-based while third-party tracking is campaign-based.

C : First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D : First-party tracking does not use cookies, while third-party tracking does.

Answer: C

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