Question 1

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

Options :

A : LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

B : LenoxSoft added location based criteria

C : LenoxSoft must add prospect to a dynamic list

D : LenoxSoft uses location based scoring categories .

Answer: A

Question 2

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?

Options :

A : Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

B : Create new content for the paid search ads that direct to the home page.

C : Place additional navigation on the LenoxSoft home page.

D : Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Answer: B

Question 3

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?

Options :

A : Automation rule and user queue

B : Automation rule and user group

C : Form completion action and user queue

D : Form completion action and user group

Answer: B

Question 4

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

Options :

A : First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B : First-party tracking is domain-based while third-party tracking is campaign-based.

C : First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D : First-party tracking does not use cookies, while third-party tracking does.

Answer: C

Question 5

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Options :

A : Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B : Enable Kiosk mode on the Marketing Cloud Account Engagement form

C : Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D : Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Answer: C

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