Question 1

Which statement is correct regarding tracking aliases? Choose 2 answers

Options :

A : Tracking aliases are found in Tracking and some standard reports.

B : Tracking aliases are associated with a URL in HTML as: tag='alias text'.

C : Tracking aliases can differentiate click activity in an email to the same URL.

D : Tracking aliases are primarily relevant when used with email conversion tracking.

Answer: C,D

Question 2

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.Which steps should be used to accomplish this in Journey Builder?

Options :

A : Define Goal, Send Email, Wait, Decision Split

B : Random Split, Send Email, Wait, Define Goal

C : Define Goal, Update Contact Data, Send Email, Wait

D : Update Contact Data, Wait, Send Email, Join

Answer: C

Question 3

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.What is the recommended best practice for font usage in email?

Options :

A : Use a web-safe font for text that closely matches the brand-s custom font.

B : Build an email as one image, with all text saved in the brand font.

C : Edit an email-s HTML to list the custom brand font in the style tag-s font-family property.

D : Build an email using multiple images, with all text saved in the brand font.

Answer: A

Question 4

Which two statements about a database of record are correct?

Choose 2 answers:

Options :

A : A database of record is a centralized storage repository of data about objects or people

B : A database of record is any database that contains subscriber data

C : A database of record is system in which subscriber-s status is maintained

D : A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

Answer: A,C

Question 5

A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Options :

A : Number

B : Currency

C : Float

D : Decimal

Answer: D

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