Question 1

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Options :

A : Analyst

B : Administrator

C : Data Manager

D : Content Creator

Answer: A,D

Question 2

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Options :

A : Use Data Designer in Contact Builder to relate the two data extensions.

B : Utilize Entry Data on a Decision Split within Journey Builder.

C : Create a Data Relationship in Email Studio to relate the two data extensions.

D : Configure activities within Automation Studio to update the purchase data.

Answer: A,D

Question 3

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.What solution could be recommended?

Options :

A : Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

B : Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

C : Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

D : Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer: D

Question 4

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

Options :

A : A user-initiated message to send an email to customers who made a purchase daily.

B : Triggered Import - user initiated send (not scheduled).

C : A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Question 5

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.

What step(s) should the customer take to move those subscribers back to 'Active'?

Options :

A : Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

B : Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.

C : Subscribers with a status of 'Held' should be re-enabled by contacting support.

D : Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.

Answer: A

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