Question 1

Which two statements about a database of record are correct? Choose 2 answers

Options :

A : It is a centralized storage repository of data about objects or people.

B : It is any database containing subscriber data.

C : It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

D : It is a system in which a subscriber-s status is maintained.

Answer: A,D

Question 2

NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.

What is the flow?

Options :

A : A user-initiated message to send an email to customers who made a purchase daily.

B : Triggered Import - user initiated send (not scheduled).

C : A scheduled automation to send emails to customers who made a purchase daily.

Answer: B

Question 3

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

Options :

A : Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

B : Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

C : Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

D : Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Answer: D

Question 4

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.Which statement is correct regarding the Business Unit functionality within Marketing Cloud?Choose 2 answers

Options :

A : Business Units can have more than one parent Business Unit.

B : Subscribers can only appear in one Business Unit.

C : Business Units can mirror an organization-s operational structure.

D : Business Units can share information with other Business Units.

Answer: C,D

Question 5

Which statement is correct regarding tracking aliases? Choose 2 answers

Options :

A : Tracking aliases are found in Tracking and some standard reports.

B : Tracking aliases are associated with a URL in HTML as: tag='alias text'.

C : Tracking aliases can differentiate click activity in an email to the same URL.

D : Tracking aliases are primarily relevant when used with email conversion tracking.

Answer: C,D

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