Question 1

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email

specialist instructing them to request more codes for importing if the available coupon count falls below 500

available codes.

Which two activities would be automation?

Choose 2 answers

Options :

A : Import Activity

B : Verification Activity

C : Data Extract Activity

D : Filter Activity

Answer: B,D

Question 2

Which two statements about a database of record are correct?

Choose 2 answers:

Options :

A : A database of record is a centralized storage repository of data about objects or people

B : A database of record is any database that contains subscriber data

C : A database of record is system in which subscriber-s status is maintained

D : A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

Answer: A,C

Question 3

n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:* The email content will highlight new inventory each day.* A small team will run both their digital marketing operations and their email program.* A user needs to build, test, and send a daily email in less than an hour.* Images for the emails will be hosted on their website CMS.Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email?Choose 3 answers

Options :

A : Will image URLs be available publicly?

B : How often will the layout of the content in a content area change?

C : What is the maximum file size of the images being used?

D : How often will email content be image-only with text overlaying images?

E : What from name will be used for these emails?

Answer: A,B,C

Question 4

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.

Which two steps should they include to accomplish this journey?

Options :

A : Use Data Designer in Contact Builder to relate the two data extensions.

B : Utilize Entry Data on a Decision Split within Journey Builder.

C : Create a Data Relationship in Email Studio to relate the two data extensions.

D : Configure activities within Automation Studio to update the purchase data.

Answer: A,D

Question 5

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.

The list is:

* Compiled in a database in the website Content Management System (CMS).

* Imported into Marketing Cloud nightly at 11 p.m.

What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

Options :

A : Engagement metrics will be passed into Marketing Cloud.

B : They will need to integrate with the Marketing Cloud SOAP API

C : Unsubscribes should be synchronized between senders.

D : The third-party send list should be pulled from the CMS

Answer: B

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