Question 1

A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.

* Make only minor changes to the email creative for future sends.

* Send to the subscriber list.

* Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Options :

A : Guided Send

B : Triggered Send

C : Send Flow Activity

D : Send Email Activity

Answer: C

Question 2

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options :

A : Verification Activity

B : Script Activity

C : Query Activity

D : Stop Activity

Answer: A

Question 3

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.

How could they accomplish this?

Options :

A : Check the Include Replies as Attachments'' box in the RMM settings

B : Use RMM dynamic content blocks to render the email reply body.

C : Query the RMM data view for the reply body and reference it from a data extension.

D : Use RMM personalization strings to render the email reply body.

Answer: D

Question 4

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Options :

A : Business Units can have more than one parent Business Unit.

B : Subscribers can only appear in one Business Unit.

C : Business Units can mirror an organization-s operational structure.

D : Business Units can share information with other Business Units.

Answer: C,D

Question 5

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team.

How could they accomplish this?

Options :

A : Check the Include Replies as Attachments'' box in the RMM settings

B : Use RMM dynamic content blocks to render the email reply body.

C : Query the RMM data view for the reply body and reference it from a data extension.

D : Use RMM personalization strings to render the email reply body.

Answer: D

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