Question 1

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address. How should this be set up?

Options :

A : Configure Users > Send daily visitor activity emails by state

B : Configure Users > Send daily prospect activity emails by owner

C : Configure Users > Send Salesforce Engage report emails by team

D : Configure Users > Send starred prospect activity alerts by owner

Answer: A

Question 2

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured?

Options :

A : Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.

B : Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher

C : Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

D : Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Answer: D

Question 3

Select available User Roles

Options :

A : Administrator

B : Sales User

C : Marketing Manager

D : CD Marketing

E : Sales

F : Sales Manager

Answer: A,D,E,F

Question 4

What is the purpose of creating a Tracker subdomain? [Choose one answer]

Options :

A : To allow emails to be sent from your domain

B : To host all Marketing Cloud Account Engagement landing pages and forms on your website

C : To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D : All of the above

Answer: C

Question 5

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options :

A : A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B : Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C : Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D : Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: A

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