Question 1

A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

Options :

A : First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B : First-party tracking is domain-based while third-party tracking is campaign-based.

C : First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D : First-party tracking does not use cookies, while third-party tracking does.

Answer: C

Question 2

Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

Options :

A : Account

B : Opportunity

C : Case

D : Order

Answer: A,B

Question 3

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion: • Completed the "Product Interest" form • A score higher than 100 • A grade higher than a C • Is a member of the "Target Account" list What should LenoxSoft use to accomplish this business requirement?

Options :

A : Automation rule and user queue

B : Automation rule and user group

C : Form completion action and user queue

D : Form completion action and user group

Answer: B

Question 4

Select available User Roles

Options :

A : Administrator

B : Sales User

C : Marketing Manager

D : CD Marketing

E : Sales

F : Sales Manager

Answer: A,D,E,F

Question 5

LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard. Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records? Choose 2 answers

Options :

A : Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

B : Have each team member log in and reference the dashboard in the Analytics Studio app.

C : Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.

D : Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.

Answer: C,D

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