Question 1

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program. How should this be set up?

Options :

A : Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

B : Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

C : Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

Answer: B

Question 2

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

Options :

A : Import all prospect data and create a suppression list.

B : Import only the list of mailable prospects in Marketing Cloud Account Engagement.

C : Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

D : Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Answer: D

Question 3

LenoxSoft offers two distinct product lines, each with its own sales team. Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

Options :

A : Create emails with links to whitepapers for each product line and create completion action to increase the prospect-s score by 10 for one product line and 20 for the other.

B : Create scoring categories for each product line that calculates points based on the prospect-s interaction with marketing assets related to those product lines.

C : Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

D : Create page actions on each product line-s web pages to notify users and increase score when prospects visit each product line-s section of the website.

Answer: D

Question 4

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options :

A : A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B : Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C : Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D : Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: A

Question 5

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Assign prospects to an existing user

B : Create new custom fields and populate field values

C : Permanently delete prospects

D : Undelete matching prospects from the Recycle Bin

Answer: A,D

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