Question 1

"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it. What actions should be taken to ensure they can report on the statistics in Salesforce?

Options :

A : Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

B : Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

C : Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

D : Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Answer: D

Question 2

How should the system administrator configure the account to provide specific users the ability to easily

Options :

A : navigate across business units (BUs) to access assets in both regions?

B : Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

C : Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

D : Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

Answer: C

Question 3

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

Options :

A : A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B : Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C : Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D : Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Answer: A

Question 4

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options :

A : Send using the form-s completion actions.

B : Send using an automation rule

C : Use a dynamic list to use as a recipient list on an email send.

D : Send using a segmentation rule.

Answer: A

Question 5

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

Options :

A : For all prospects who have already matched, no new actions will be applied.

B : For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.

C : For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

D : For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer: A

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