Question 1

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

Options :

A : Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B : Enable Kiosk mode on the Marketing Cloud Account Engagement form

C : Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D : Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Answer: C

Question 3

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?

Options :

A : Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B : Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C : Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D : Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

Answer: C

Question 4

What is true about grading? [Choose two answers]

Options :

A : A prospect can be associated to multiple profiles.

B : You cannot change the default profile criteria

C : Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

D : All prospects start with a grade of D.

Answer: C,D

Question 5

Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement? Choose 2 answers

Options :

A : Assign prospects to an existing user

B : Create new custom fields and populate field values

C : Permanently delete prospects

D : Undelete matching prospects from the Recycle Bin

Answer: A,D

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