Question 1

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

Options :

A : Decision Splits

B : Goals

C : Exits

Answer: C

Question 2

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Options :

A : Under user permissions, select limited template access.

B : Configure Content Blocks to only be usable within approved templates.

C : Configure restrictions within a Content Area for approval block types

Answer: B

Question 3

Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

Options :

A : An automation that deletes old data extensions, emails, and reports

B : An automation that contains several recurring emails and decisioning points

C : An automation that Imports subscriber data regularly and updates key data extensions

Answer: C

Question 4

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.

What should be used to source the data from these different sources?

Options :

A : Attribute Group

B : SQL Query Activity

C : Data Filter

Answer: B

Question 5

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

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