Question 1

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.Which journey type is the best solution for the marketer to set up?

Options :

A : Multi-Step Journey

B : Transactional Send Journey

C : Single Send Journey

Answer: B

Question 2

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors. Which automation activity and configuration setting should be used to import decrypted information to a data extension?

Options :

A : Manager Files in File Transfer.

B : Specify character encoding in import file.

C : Configure Field-Level Encryption in import file.

Answer: A

Question 3

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.Which tool should NTO use to accomplish these iterative tests?

Options :

A : Contact Builder

B : Automation Studio

C : Journey Butter

Answer: C

Question 4

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

Options :

A : Decision Splits

B : Goals

C : Exits

Answer: C

Question 5

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options :

A : API Event Entry Source

B : CloudPages Entry Source

C : Contact Event Entry Source

Answer: A

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