Question 1

The customer has these requirements for storing engagement data in their data warehouse:* All email open and click activity must be pulled daily from the Marketing Cloud.* Output files must meet the specific requirements for the data warehouse.* All the activity must be provided via FTP in one file.Which automation workflow meets the customer requirements?

Options :

A : Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B : Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C : Query activity to pull data view information > Extract activity of data extension > Transfer activity

D : Extract activity of data view tables > Query activity to create the required file > Transfer activity

Answer: C

Question 2

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.What approach should be recommended?

Options :

A : A new Sender Authentication Package should be used for NTO.

B : A Private Domain should be applied to the parent business unit.

C : A Private Domain should be applied to the child business unit.

D : A Sender Authentication Package should be used for CloudKicks.

Answer: C

Question 3

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.What is necessary to complete SAP setup?

Options :

A : Route the domain through an IP address unique to the business unit.

B : Configure link wrapping to redirect to the business unit-s subdomain.

C : Configure custom Reply Mail Management for the business unit-s subdomain.

D : Delegate a specific subdomain to the Marketing Cloud name servers

Answer: C

Question 4

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.Which process should the consultant utilize for a reliable send method?

Options :

A : Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B : Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C : Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D : Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

Question 5

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.That database only updates once a day where new records can be created and merged.The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address.The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.What key issue should be addressed?Choose 3 answers

Options :

A : How will Marketing Cloud and the database sync up?

B : Will new users have an 'Email ID'?

C : What will be used as Subscriber Key?

D : What publication lists will be used?

E : Will the company need a custom preference center?

Answer: A,B,C

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