Question 1

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.Which activity would they use to accomplish this?

Options :

A : Decision Split Activity using only Contact Data

B : Decision Split Activity using only Journey Data

C : Einstein Split Activity

D : Decision Split Activity using both Contact and Journey Data

Answer: D

Question 2

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.Which two options should the consultant recommend? (Choose 2 answers)

Options :

A : Email

B : CRM ID

C : Mobile Device ID

D : Loyalty Program Number

Answer: A,D

Question 3

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.Which process should the consultant utilize for a reliable send method?

Options :

A : Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

B : Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C : Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D : Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer: A

Question 4

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.What consideration could be provided to help with the decision?

Options :

A : Shared Salesforce Data Extensions will be enabled in up to 5 business units.

B : Custom profile and subscription centers will not be required.

C : Once an account is upgraded to Multi-Org, it cannot be turned off.

D : Existing accounts cannot be upgraded to Multi-Org.

Answer: C

Question 5

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.Which two best practices should be utilized? (Choose 2 answers)

Options :

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system-s identifier as the contact key.

Answer: B,D

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