Question 1

What is a capability of the Import within Contact Builder? Choose 2 answers

Options :

A : The data source can be a local file, data filter, or file on any FTP.

B : The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C : Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D : In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer: B,D

Question 2

An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.What is necessary to complete SAP setup?

Options :

A : Route the domain through an IP address unique to the business unit.

B : Configure link wrapping to redirect to the business unit-s subdomain.

C : Configure custom Reply Mail Management for the business unit-s subdomain.

D : Delegate a specific subdomain to the Marketing Cloud name servers

Answer: C

Question 3

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.What should be recommended?

Options :

A : Create and execute a SQL Query against the _Click data view.

B : Create and execute a Tracking Extract.

C : Create and execute a Subscriber Engagement report.

D : Create and execute a Data Filter on the_Click data view.

Answer: A

Question 4

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Options :

A : Supplemental data for an interaction in Journey Builder.

B : Database of record other than All Subscribers.

C : One-to- Many Relationship to the Contact Record.

D : Data for both Email and MobileConnect sends.

Answer: B

Question 5

A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an 'Email ID,' which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to 'Email ID' in the database.What key issue should be addressed? Choose 3 answers

Options :

A : How will Marketing Cloud and the database sync up?

B : Will new users have an 'Email ID'?

C : What will be used as the Subscriber Key?

D : What publication lists will be used?

E : Will the company need a custom preference center?

Answer: A,B,C

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