Question 1

A customer notices their open and click rates are very low.Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Options :

A : Use different subject lines and send 'win back' emails with exclusive offers.

B : Send inactive subscribers different messaging at a different frequency.

C : Increase volume of sending, trying new times and days of the week.

D : Remove subscribers who have not opened emails in three months.

Answer: B,D

Question 2

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.Which three considerations should be made before implementing MobileConnect?Choose 3 answers

Options :

A : Long and Short Codes are not available for all countries.

B : NTO would be charged by mobile operators directly for messages.

C : Inbound messaging only works with local Long or Short Codes.

D : Not all countries are supported by MobileConnect.

E : Opting in for messages can only be done via inbound message.

Answer: A,C,D

Question 3

NTO has scenario of a journey for 'post-purchasing communication': which re-entry setting is correct?

Options :

A : no reentry

B : reentry anytime

C : reentry only after exiting

D : reentry after time

Answer: B

Question 4

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.How should they accomplish this task?

Options :

A : Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

B : Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.

C : Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

D : Create and send to a sendable data extension containing those needed fields using a query activity.

Answer: C

Question 5

The customer has these requirements for storing engagement data in their data warehouse:* All email open and click activity must be pulled daily from the Marketing Cloud.* Output files must meet the specific requirements for the data warehouse.* All the activity must be provided via FTP in one file.Which automation workflow meets the customer requirements?

Options :

A : Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B : Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C : Query activity to pull data view information > Extract activity of data extension > Transfer activity

D : Extract activity of data view tables > Query activity to create the required file > Transfer activity

Answer: C

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