Question 1

The customer has these requirements for storing engagement data in their data warehouse:* All email open and click activity must be pulled daily from the Marketing Cloud.* Output files must meet the specific requirements for the data warehouse.* All the activity must be provided via FTP in one file.Which automation workflow meets the customer requirements?

Options :

A : Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B : Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C : Query activity to pull data view information > Extract activity of data extension > Transfer activity

D : Extract activity of data view tables > Query activity to create the required file > Transfer activity

Answer: C

Question 2

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.Which two best practices should be utilized? (Choose 2 answers)

Options :

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system-s identifier as the contact key.

Answer: B,D

Question 3

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.* Email #1 will be sent one month prior to the member's renewal date* Email #2 will be sent one week prior to the member's renewal date* Email #3 will be sent on the member's renewal date* A master audience is updated in real time via the APIWhich steps should be included in the customer's automation?

Options :

A : Import activity -> Three filter activities -> Three send definitions to the filtered audiences

B : Three send definitions to the master data extension

C : Import activity -> Three send definitions to the master data extension

D : Three filter activities -> Three send definitions to the filtered audiences

Answer: D

Question 4

A customer wants Sales Cloud users to create and send Marketing Cloud emails.Which two recommendations should the consultant make? Choose 2 answers

Options :

A : Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B : The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C : Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D : The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer: A,B

Question 5

Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.What solution should they use?

Options :

A : List model and Groups in Single Send Journeys.

B : Attribute group in Contact Builder for segmentation.

C : Relational data extensions with primary keys to match subscribers with their data

D : Data Extension Entry Source in journey Builder with a filter

Answer: A

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