Question 1

Is having emojis in the copy of an Email considered a bad practice?

Options :

A : No

B : Yes

Answer: A

Question 2

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating. Which marketing metric should the associate present to the head of sales?

Options :

A : Clicks

B : Conversions

C : Impressions

Answer: B

Question 3

To prevent large imports to large data extensions and improve performance, is it good or bad practice to store frequently changing data in a separate data extension?

Options :

A : Good Practice

B : Bad Practice

Answer: A

Question 4

Considering Marketing Cloud Administration best practices, which of the following is the correct way to set up the following feature: Enable Audit Logging Data Collection?

Options :

A : Enabled

B : Disabled

Answer: A

Question 5

Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added. How should the marketing associate create the data extension?

Options :

A : Export the data, add fields externally, and import it back into the original data extension.

B : Directly modify the existing data extension and save with a new name.

C : Copy the data extension from the original campaign and modify the fields.

Answer: C

Free Marketing-Associate Mock Exam – Practice Online Confidently

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