Question 1

Should you use a Data Extension or a List- based data model to store and segment subscribers if you prefer simplicity over performance?

Options :

A : Data Extension

B : List

Answer: B

Question 2

Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added. How should the marketing associate create the data extension?

Options :

A : Export the data, add fields externally, and import it back into the original data extension.

B : Directly modify the existing data extension and save with a new name.

C : Copy the data extension from the original campaign and modify the fields.

Answer: C

Question 3

Which of the following Marketing Cloud Data models is best considering flexibility and scalability?

Options :

A : Data Extension based

B : List based

Answer: A

Question 4

In Social Studio can the Admin Only User role create content?

Options :

A : Yes

B : No

Answer: B

Question 5

What are the two types of attributes that a Contact can have?

Options :

A : Behavioural Attributes

B : Profile Attributes

Answer: B

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