Question 1

How could a visitor convert to a prospect?

Options :

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C

Question 2

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement. How does the marketer satisfy this request?

Options :

A : The marketer archives the prospect, but cannot permanently delete their data.

B :

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement

C : The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D : The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

Answer: D

Question 3

Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Options :

A : Create a special campaign to track pricing pageviews

B : Create a Page Action set to Tag prospects as having viewed it and add them to a list

C : Create a Form with a Completion Action to send a pricing sheet

D : Create a Dynamic List based on page view to segment automatically

Answer: B

Question 4

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record

Options :

A : True

B : False

Answer: A

Question 5

Identify the differences between default and custom roles.

Options :

A : Default roles are included with Marketing Cloud Account Engagement

B : Custom roles can be edited

C : Default roles can be edited

D : Default roles can be deleted

E : Custom Roles can be created from scratch

F :

Custom roles can be created from a default role

G : Default roles are included with Marketing Cloud Account Engagement

Answer: A,B,E,F

Free Marketing-Cloud-Account-Engagement-Specialist Mock Exam – Practice Online Confidently

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