Question 1

Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Options :

A : Unsubscribing from an email

B : Printing an email

C : Clicking a link in an email

D :

Opening an email

E :

Forwarding an email

Answer: A,C,D

Question 2

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened. What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answers

Options :

A : The Lifecycle Report filtered by timeframe

B : The prospect fields that were updated

C : The amount of time the prospect spent viewing the website

D : The lists that that prospect was added to or removed from

E : The data and time when a prospect was assigned

Answer: B,D,E

Question 3

How could a visitor convert to a prospect?

Options :

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C

Question 4

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked. What insight does this report provide the template designer?

Options :

A : Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B : High click rates indicates that the email subject line should be the focus of the email content.

C : Low click rates encourage the user to optimize content or link placement in other email sends.

D : High open rates indicates that prospects are interacting with the content.

Answer: C

Question 5

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Options :

A : True

B : False

Answer: A

Free Marketing-Cloud-Account-Engagement-Specialist Mock Exam – Practice Online Confidently

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