Question 1

Identify the differences between default and custom roles.

Options :

A : Default roles are included with Marketing Cloud Account Engagement

B : Custom roles can be edited

C : Default roles can be edited

D : Default roles can be deleted

E : Custom Roles can be created from scratch

F :

Custom roles can be created from a default role

G : Default roles are included with Marketing Cloud Account Engagement

Answer: A,B,E,F

Question 2

How could a visitor convert to a prospect?

Options :

A : Download an eBook

B : Open a Marketing Cloud Account Engagement email

C : Submit a Marketing Cloud Account Engagement form

D : Watch a video hosted in Wistia

Answer: C

Question 3

Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

Options :

A : The Lead and Contact fields must have the same Salesforce field label.

B : The Lead and Contact fields must have the same API name.

C : The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

D : The Marketing Cloud Account Engagement field must be a drop-down field.

Answer: B,C

Question 4

A user is creating an automation rule and isn't certain that they have the correct criteria in use. What Is the best way for the user to test that the criteria only matches the intended prospects?

Options :

A : Run the rule to see who matches and change criteria If needed.

B : Pull a Salesforce report of the same criteria and view results.

C : Use the preview matches feature before running the rule.

D : Resume the rule and use the undo action feature if necessary.

Answer: C

Question 5

What is one way a sales rep can convert a visitor to a prospect?

Options :

A : The sales rep gives the visitor a phone call.

B : The sales rep increases the visitor s score to 100.

C : The sales rep manually associates the visitor with a prospect.

D : The sales rep walks the visitor through a demo.

Answer: C

Free Marketing-Cloud-Account-Engagement-Specialist Mock Exam – Practice Online Confidently

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