Question 1

Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

Options :

A : The Lead and Contact fields must have the same Salesforce field label.

B : The Lead and Contact fields must have the same API name.

C : The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

D : The Marketing Cloud Account Engagement field must be a drop-down field.

Answer: B,C

Question 2

LenoxSoft’s Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren’t being counted in the list email report. Based on this link’s format, why wouldn’t it have been re-written for tracking?

Options :

A : The link should start with http or https to be automatically re-written.

B : The link should contain a wildcard to be automatically re-written.

C : The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

D : The link should be populated with variable tags to be automatically re-written

Answer: A

Question 3

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened. What three data points can be found in the prospect's Audits tab to help determine what updates were made? Choose 3 answers

Options :

A : The Lifecycle Report filtered by timeframe

B : The prospect fields that were updated

C : The amount of time the prospect spent viewing the website

D : The lists that that prospect was added to or removed from

E : The data and time when a prospect was assigned

Answer: B,D,E

Question 4

What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

Options :

A : Update the conversion field in Google Analytics.

B : Sync prospects with Google AdWords.

C : Send emails to prospects from Gmail.

D : Append UTM parameters to a prospect record.

Answer: D

Question 5

What does the gear icon on the prospect list allow you to do?

Options :

A : Copy

B : Assign

C : Delete

D : Edit

Answer: B,C,D

Free Marketing-Cloud-Account-Engagement-Specialist Mock Exam – Practice Online Confidently

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