Question 1

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.What would be achieved with SAP?

Options :

A : Image URLS are wrapped with the appropriate brand URL

B : The out-of-the-box profile center will display NTO branding

C : A different click domain can be used for each brand

D : A Dedicated IP is automatically warmed up

Answer: A

Question 2

NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?

Options :

A : Journey Templates

B : Deployment Manager

C : Journey Extracts

D : Copy activities

Answer: B

Question 3

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.How could the Marketing Cloud admin meet this requirement?

Options :

A : Purchase a new SAP for de-special.ntmarketing.com

B : Purchase a new private Domain for use in CloudPages

C : CloudPages must use the SAP domain

D : CloudPages must use pages.ntmarketing.com

Answer: B

Question 4

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

Options :

A : Products purchased from a competitor.

B : Number of items per order.

C : Channel preference of customers.

D : Last purchase date

Answer: C,D

Question 5

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Options :

A : Tokenized Sending

B : Transparent Data Encryption

C : Key Management

D : Field level Encryption

Answer: A

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