Question 1

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.

What feature could be used to solicit website feedback without navigating away from the email?

Options :

A : CloudPage forms Content Block

B : Email Form Content Block

C : Dynamic Content Block

D : Reference Content Block

Answer: B

Question 2

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.

What would be achieved with SAP?

Options :

A : Image URLS are wrapped with the appropriate brand URL

B : The out-of-the-box profile center will display NTO branding

C : A different click domain can be used for each brand

D : A Dedicated IP is automatically warmed up

Answer: A

Question 3

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?

Options :

A : Data retention settings were incorrect in the data extension.

B : The email address in All Subscribers is prioritized.

C : Contact Builder was not configured properly.

D : The data extension was not configured as sendable.

Answer: B

Question 4

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.What consideration could account for this behavior?

Options :

A : Data retention settings were incorrect in the data extension.

B : The email address in All Subscribers is prioritized.

C : Contact Builder was not configured properly.

D : The data extension was not configured as sendable.

Answer: B

Question 5

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

Options :

A : Tokenized Sending

B : Transparent Data Encryption

C : Key Management

D : Field level Encryption

Answer: A

Free Marketing-Cloud-Administrator Mock Exam – Practice Online Confidently

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