Question 1

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Options :

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system-s identifier as the contact key.

Answer: B,D

Question 2

What is a correct statement about a database of record? Choose 2 answers

Options :

A : A database of record is a centralized storage repository of data about objects or people.

B : A database of record is any database containing subscriber data.

C : A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

D : A database of record is a system in which a subscriber-s status is maintained

Answer: A,D

Question 3

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Options :

A : Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.

B : Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.

C : Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.

D : Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.

Answer: A

Question 4

What are the similarities between Automation Studio and Journey Builder?

Options :

A : Have duration plus wait activity

B : Ability to define an email send

C : Fire an event from Automation Studio to Journey Builder

Answer: C

Question 5

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud?

Choose 2 answers

Options :

A : Pick 'Choose from list,' selecting the from name and from email values from the list of account users.

B : Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

C : Match the external keys of the sender profile and data extension containing account representative details.

D : Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer: B,D

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