Question 1

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Options :

A : Use different subject lines and send 'win back' emails with exclusive offers.

B : Send inactive subscribers different messaging at a different frequency.

C : Increase volume of sending, trying new times and days of the week.

D : Remove subscribers who have not opened emails in three months.

Answer: B,D

Question 2

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.

Which statement describes how this will impact the account?

Options :

A : Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B : Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

C : Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

D : Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Answer: D

Question 3

What is a capability of the Import within Contact Builder? Choose 2 answers

Options :

A : The data source can be a local file, data filter, or file on any FTP.

B : The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C : Like the Import Wizard, the Contact Builder import definition can be executed without saving.

D : In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer: B,D

Question 4

A customer wants to create a journey with the goal of making users activate their accounts

within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

Options :

A : 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

B : Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

C : 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

D : Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

Answer: A

Question 5

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad

Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

Options :

A : Interaction Studio

B : Social Studio

C : Advertising Studio

D : Audience Studio

Answer: C

Free Marketing-Cloud-Consultant Mock Exam – Practice Online Confidently

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