Question 1

What are the similarities between Automation Studio and Journey Builder?

Options :

A : Have duration plus wait activity

B : Ability to define an email send

C : Fire an event from Automation Studio to Journey Builder

Answer: C

Question 2

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to

email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by

the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

Options :

A : Datorama

B : Data Studio

C : MuleSoft Anypoint Platform

D : Data Connector

Answer: C

Question 3

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad

Campaign Activity has been added to the Journey canvas.

Which extension product should be enabled to use the Ad Campaign Activity?

Options :

A : Interaction Studio

B : Social Studio

C : Advertising Studio

D : Audience Studio

Answer: C

Question 4

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the 'Confirmation sent' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

Options :

A : Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

B : Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

C : Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

D : Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer: B

Question 5

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Options :

A : Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B : The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C : Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D : The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer: A,B

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