Question 1

A customer needs to import data from an SFTP site. The customer wants to:

* Segment the contents of the file and then send emails.

* Transfer the file to the SFTP site at various times daily.

* Send to data extensions.

What sequence of automation activities should meet these requirements?

Options :

A : Scheduled: Import File > SQL Query(s) > Send Email(s)

B : Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

C : File Drop: Import File > SQL Query(s) > Send Email(s)

D : File Drop: Import File > Group Refresh > Send Email(s)

Answer: C

Question 2

North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

*Shipping notices will be sent once a day.

*The shipping file will be placed on the FTP sometime after 4:00 p.m.

*The shipping data will be stored in the shipping Notice data extension.

*A field in the data extension will contain the shipping data.

*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.

Which workflow would most effectively enable NTO to do this?

Options :

A :

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B :

Other-Image-11c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

C :

Other-Image-13c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

D :

Other-Image-15c0fb7cbb-873a-4d8e-bfa7-8e82647ec94e

Answer: A

Question 3

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the 'Confirmation sent' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.

What solution would a consultant recommend to address this use case?

Options :

A : Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

B : Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

C : Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

D : Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

Answer: B

Question 4

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 5

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

Options :

A : One parent BU and two child BUs with their own Sender Authentication Packages.

B : One parent BU with three additional private domains.

C : One parent BU and one child BU

D : One parent BU and three child BUs with their own Sender Authentication Packages.

Answer: D

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