Question 1

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Options :

A : Configure Contact Builder to automatically generate a unique subscriber key.

B : Define the subscriber key as a unique value that does not relate to a specific channel.

C : Regularly merge duplicate contacts to keep tracking data accurately.

D : When using an external database of record, utilize that system-s identifier as the contact key.

Answer: B,D

Question 2

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.

Which statement describes how this will impact the account?

Options :

A : Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B : Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

C : Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

D : Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Answer: D

Question 3

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options :

A : Report Studio

B : Web Analytics Connector

C : Interaction Studio

D : Datorama

Answer: D

Question 4

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Options :

A : Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B : The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C : Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D : The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Answer: A,B

Question 5

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

Options :

A : A new Sender Authentication Package should be used for NTO.

B : A Private Domain should be applied to the parent business unit.

C : A Private Domain should be applied to the child business unit.

D : A Sender Authentication Package should be used for CloudKicks.

Answer: C

Free Marketing-Cloud-Consultant Mock Exam – Practice Online Confidently

Buying Options: