Question 1

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to

email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by

the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

Options :

A : Datorama

B : Data Studio

C : MuleSoft Anypoint Platform

D : Data Connector

Answer: C

Question 2

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

Options :

A : Use different subject lines and send 'win back' emails with exclusive offers.

B : Send inactive subscribers different messaging at a different frequency.

C : Increase volume of sending, trying new times and days of the week.

D : Remove subscribers who have not opened emails in three months.

Answer: B,D

Question 3

A customer needs to import data from an SFTP site. The customer wants to:

* Segment the contents of the file and then send emails.

* Transfer the file to the SFTP site at various times daily.

* Send to data extensions.

What sequence of automation activities should meet these requirements?

Options :

A : Scheduled: Import File > SQL Query(s) > Send Email(s)

B : Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

C : File Drop: Import File > SQL Query(s) > Send Email(s)

D : File Drop: Import File > Group Refresh > Send Email(s)

Answer: C

Question 4

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months.

What should be recommended?

Options :

A : Create and execute a SQL Query against the _Click data view.

B : Create and execute a Tracking Extract.

C : Create and execute a Subscriber Engagement report.

D : Create and execute a Data Filter on the_Click data view.

Answer: A

Question 5

The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Options :

A : Correct syntax is used on any AMPscript in the email-s code.

B : Personalization strings map to attributes or data extension fields.

C : Grammar and spelling in the email text is correct.

D : Each content block specified in a dynamic content rule exists.

E : Words or phrases used may trigger spam filters.

Answer: A,B,D

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