Question 1

Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing

channels.

Which two actions should the developer take to ensure the contacts relate across channels in

Marketing Cloud when working with the data model?

Choose 2 answers

Options :

A : store the numeric unique identifier value as a Text data type In data extensions.

B : Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.

C : Use a unique identifier spec fie to each channel and automatically connect then-..

D : Create Attribute Groups linking the unique identifier to the Contact for each channel.

Answer: A,B

Question 2

A developer wants to set a variable to use a field from a Sendable Data Extension.Which two options could be used in an AMPscript block to set the variable as a 'First Name" fieldfrom a Sendable Data Extension used to send the email? Choose 2 answers

Options :

A : SET @firstName = [First Name]

B : SET @firstName = %%First Name%%

C : SET @firstName = attributeValue (''First Name'')

D : SET @firstName = ''First Name'']

Answer: A,B

Question 3

A developer needs to import a file into a data extension which contains transactional dat

a. The file includes a column labeled Purchase_Price with values varying from '$.05' to '$100'.

What Data Type should be used to prevent loss of data'

Options :

A : Text

B : Number

C : Decimal(9,2)

Answer: B

Question 4

A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript

function could easily determine if a specific text string exist anywhere in the list?

Options :

A : Substring

B : BuildRowSetFromString

C : IndexOf

D : Length

Answer: B

Question 5

Northern Trails Outfitters is using REST API to send emails to customers after a purchase.

Which considerations should be taken regarding the token used in the API Call?

Options :

A : Make a token API call and re-use the token until the next API call fails.

B : Make a token API call before each triggered send API call.

C : Make a token API call and re-use the token for that subscriber.

D : Make a token API call and re-use the token until the token expires.

Answer: D

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