Question 1

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Options :

A : Send both email and SMS to ensure subscribers get NTO-s messages.

B : Create one Entry Source for each messaging channel.

C : Ensure source channel Is available in subscriber data.

Answer: A

Question 2

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

Options :

A : Use Delayed Delivery

B : Segment email sends by domain.

C : Configure Send Throttling.

Answer: C

Question 3

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

Options :

A : Account Send Summary

B : Email Performance Over Time

C : Email 5ends by User

Answer: B

Question 4

A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

What should they use to ensure they have fresh data for these sends?

Options :

A : A nightly automation with a filter activity

B : A verification step In the send automation

C : An approval process for sending

Answer: A

Question 5

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops.

When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a

certain is fulfilled?

Options :

A : Verification Activity

B : Skip Automation

C : Wait Activity

Answer: C

Free Marketing-Cloud-Email-Specialist Mock Exam – Practice Online Confidently

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