Question 1

Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?

Options :

A : Ensure the Nullable box is not checked for the First_Name field

B : Fill in the source data with "Valued Customer" for each blank First_Name field

C : Mark First_Name as the Primary Key

D : "Valued Customer" the Default Value for the First_Name field

Answer: D

Question 2

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.

Which tool method should the specialist use?

Options :

A : Multi-Step Journey

B : User Initiated Send

C : Automation Studio Email Activity

Answer: B

Question 3

When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.

Which configuration should be used to ensure the exclusion is updated before the audience query runs?

Options :

A : In the step with the two SQL activities, place a wait step between them.

B : Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

C : Place the audience SQL Query Activity below the exclusion SQL Query Activity.

Answer: B

Question 4

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

Options :

A : Google Analytics Integration

B : Tracking Extracts

C : Report Snapshots

Answer: A

Question 5

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.

Which tool should they use?

Options :

A : Campaign Email tracking Report

B : Datorama pivot Table

C : Tracking Data Extract file transfer

Answer: B

Free Marketing-Cloud-Email-Specialist Mock Exam – Practice Online Confidently

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