Question 1

Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.

What should a marketer use to build this level of personalization into the email?

Options :

A : Enhanced Dynamic Content Blocks

B : AMPscript Search Functions

C : Personalization Strings

Answer: A

Question 2

Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.

How should the automation workflow be built to accomplish this?

Options :

A : Add each Send Email activity to different steps in an automation.

B : Include a Verification activity between each step of an automation.

C : Add each Send Email activity to a single step in an automation.

Answer: C

Question 3

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.

Which solution should make locating appropriate images easier?

Options :

A : Configure Eastern Content Tagging to automatically tag stock art.

B : Import a metadata tag index for the stock art so the images are searchable

C : Select categories and content type from the import dropdown when importing images.

Answer: A

Question 4

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

Options :

A : Journey Builder and Engagement Split

B : Automation studio and Query Activity

C : Salesforce CDP and Einstein Engagement Scoring

Answer: A

Question 5

Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud via file drops.

When the Automation runs, the files are often empty and data points are not available for processing.

Which component of Automation Studio ensures that steps within the Automation are only executed when a

certain is fulfilled?

Options :

A : Verification Activity

B : Skip Automation

C : Wait Activity

Answer: C

Free Marketing-Cloud-Email-Specialist Mock Exam – Practice Online Confidently

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