Question 1

A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

Options :

A : Add assets to folders upon creation.

B : Add descriptive tags to each asset upon creation.

C : Add a description to each asset upon creation.

Answer: C

Question 2

What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

Options :

A : Any Mailing Address

B : Physical Mailing Address

C : A way to Unsubscribe

D : A link to the sender-s website

Answer: B,C

Question 3

The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.

Which tool should supply insights into the tone of subject lines?

Options :

A : Einstein Recommendations

B : Einstein Messaging Insights

C : Einstein Copy Insights

Answer: A

Question 4

Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements. What feature should the marketer use?

Options :

A : Delivery Profile

B : Sender Profile

C : Send Classification

D : Send Definition

Answer: A

Question 5

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

Options :

A : Personalization Strings

B : Delivery Profiles

C : AMPscript Lookup

D : Sender Profiles

Answer: B,C

Free Marketing-Cloud-Email-Specialist Mock Exam – Practice Online Confidently

Buying Options: