Question 1

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

Options :

A : Use Delayed Delivery

B : Segment email sends by domain.

C : Configure Send Throttling.

Answer: C

Question 2

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

Options :

A : Download now

B : Download out new mobile app here

C : Out new mobile app

Answer: A

Question 3

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

Options :

A : Engagement Split

B : Frequency Split

C : Scoring Split

Answer: C

Question 4

A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? Choose 2 answers

Options :

A : Personalization Strings

B : Delivery Profiles

C : AMPscript Lookup

D : Sender Profiles

Answer: B,C

Question 5

Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc. What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? Choose 2 answers

Options :

A : Add background colors that match branding.

B : Style alt text for when images do not display automatically.

C : Use custom corporate font to match NTO brand.

D : Make the email completely image based.

Answer: B,D

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