Question 1

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options :

A : Use a segment to setup a filter, then use the filter in campaign statistics

B : Use a segment to set a global goal

C : Use a segment to specify certain actions, which can be set as the goal for a campaign

D : Use engagement compare functionality to see the differences in key metrics and behaviours

Answer: A

Question 2

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Options :

A : Similar Items

B : Trending

C : Co-Browse

D : Collaborative Filtering

Answer: D

Question 3

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options :

A : Co-Buy

B : Co-Browse

C : Trending

D : SmartBundle

Answer: A

Question 4

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options :

A : Immediately

B : Every 15 minutes

C : Hourly

D : Daily

Answer: B

Question 5

How many total global goals and filters can you define for your dataset in IS?

Options :

A : 64 total for both filters and goals

B : 25 filers and 25 goals

C : Unlimited

D : 300 total between filters and goals

Answer: A

Free Marketing-Cloud-Personalization Mock Exam – Practice Online Confidently