Question 1

What is the Marketing Cloud Personalization terminology for the collection of products and content as well as

related categories, and tags - such as brand, gender, style, keyword, and author?

Options :

A : Channel

B : Objects

C : Directory

D : Catalog

Answer: D

Question 2

Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

Options :

A : External Email Campaign Events ETL

B : Transaction ETL

C : Product ETL

D : Manual Segment ETL

Answer: A

Question 3

What are two types that real time interaction management helps marketers to personalize the customer

Options :

A : Data Aggregation

B : Data Storage

C : Next best Action

D : Orchestration

Answer: C,D

Question 4

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

Options :

A : Rule Based Testing

B : Variation Testing

C : A/B Testing

D : Time Based Testing

Answer: C

Question 5

A customer service representative for a bank is on the phone with a prospect and wants to promote the next

best offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A :

The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Free Marketing-Cloud-Personalization Mock Exam – Practice Online Confidently