Question 1

What would a marketer include in a recipe if they want the visitor affinity score when showing

recommendations?

Options :

A : Exclusion

B : Ingredients

C : Booster

D : Variation

Answer: C

Question 2

How many total global goals and filters can you define for your dataset in IS?

Options :

A : 64 total for both filters and goals

B : 25 filers and 25 goals

C : Unlimited

D : 300 total between filters and goals

Answer: A

Question 3

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options :

A : Immediately

B : Every 15 minutes

C : Hourly

D : Daily

Answer: B

Question 4

The Sitemap is implemented to manage which channel solution?

Options :

A : Email

B : Server-side

C : Web

D : Mobile

Answer: C

Question 5

A customer service representative for a bank is on the phone with a prospect and wants to promote the next

best offer based on digital behaviour. How would they accomplish this in service cloud?

Options :

A :

The agent uses a customized next best offer widget powered by the interaction studio connector

B : Leverage service cloud to inform IS in real-time

C : Use machine learning to serve product/ content recommendations in email sent by your ESP

D : Manually sync data from Interaction studio to service cloud

Answer: A

Free Marketing-Cloud-Personalization Mock Exam – Practice Online Confidently