Question 1

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options :

A : Use a segment to setup a filter, then use the filter in campaign statistics

B : Use a segment to set a global goal

C : Use a segment to specify certain actions, which can be set as the goal for a campaign

D : Use engagement compare functionality to see the differences in key metrics and behaviours

Answer: A

Question 2

How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

Options :

A : Immediately

B : Every 15 minutes

C : Hourly

D : Daily

Answer: B

Question 3

What are the components of an Marketing Cloud Personalization web campaign?

Options :

A : Email capture, homepage, and product requisite

B : Affinity, infobar, and attribution window

C : Configured recipe, visitor profile, and content window

D : Experience, template, and content zone

Answer: D

Question 4

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

Options :

A : Rule Based Testing

B : Variation Testing

C : A/B Testing

D : Time Based Testing

Answer: C

Question 5

What are three areas a business user can apply custom catalog dimensions?

Options :

A : Template filtering

B : Segmentation

C : Reporting

D : Recipe exclusions and boosting

E : Campaign targeting

Answer: A,C,D

Free Marketing-Cloud-Personalization Mock Exam – Practice Online Confidently