Question 1

The place aspect of the marketing mix typically involves interactions between the marketer and _____.

Options :

A : customers

B : regulatory bodies

C : suppliers

D : advertisers

Answer: C

Question 2

Which of the following is a feature of using an Internet marketing channel?

Options :

A : It reduces a company-s ability to personalize products.

B : It limits a firm-s market presence.

C : It removes the need for other channels of distribution.

D : It reduces the need to spend money on marketing.

E : It enables companies to offer individualized offerings.

Answer: E

Question 3

Which of the following is an advantage of secondary data collection?

Options :

A : It always provides data that is specific to immediate needs.

B : It requires sophisticated training and hence is always accurate.

C : It offers in-depth consumer behavioral insights.

D : It guarantees information without bias.

E : It saves time and effort in collecting and analyzing.

Answer: E

Question 4

A(n) _____ designates the maximum quantity of a product that may be brought into a country during a specified time period.

Options :

A : exchange control

B : embargo

C : tariff

D : quota

E : trade agreement

Answer: D

Question 5

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

Options :

A : 10%

B : 20%

C : 30%

D : 40%

E : 50%

Answer: B

Free PCM Mock Exam – Practice Online Confidently

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