Question 1

_____ are small, full-line discount stores that offer a limited merchandise assortment at very low prices.

Options :

A : Category specialists

B : Specialty stores

C : Extreme value retailers

D : Supermarkets

E : Department stores

Answer: C

Question 2

Goldwyn, a market researcher at Horpine Analytics, is creating a survey to measure the value of his company's brand as perceived by customers. Which of the following questions will help Goldwyn measure the top-of-mind awareness of Horpine Analytics?

Options :

A : Have you used the services of Horpine Analytics?

B : What are companies that you depend on for your business needs?

C : What companies do you think of first when you hear the phrase market analysis?

D : When was the last time you used an analytics tool?

Answer: C

Question 3

Jim was born after World War II in the year 1949 in the U.S. If most of his friends were born between 1957 and 1950, Jim and his friends would be considered part of _____

Options :

A : cohorts

B : Generation Xers.

C : baby boomers

D : Generation Yers

E : Generation Zers

Answer: C

Question 4

Which of the following best describes a lagged effect?

Options :

A : It is a delayed response to a marketing communication campaign exhibited by customers.

B : It occurs when consumers mention a specific brand name first when they are asked about a product or service.

C : It occurs when consumers indicate they know the brand when the name is presented to them.

D : It refers to a potential customer’s inability to recognize or recall that a brand name belongs to a certain product category

E : It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer: A

Question 5

Which of the following is seen in Stage 4 of the B2B buying process?

Options :

A : Metric assessment

B : Order specifications

C : Straight rebuys

D : Vendor negotiation

E : Modified rebuys

Answer: D

Free PCM Mock Exam – Practice Online Confidently

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