Question 1

A grocery store checkout counter collects content relating to individual consumer purchases. When this content is organized, analyzed and interpreted, it becomes _____.

Options :

A : data

B : information

C : metadata

D : metacontent

E : samples

Answer: B

Question 2

The place aspect of the marketing mix typically involves interactions between the marketer and _____.

Options :

A : customers

B : regulatory bodies

C : suppliers

D : advertisers

Answer: C

Question 3

The profit earned by a product is at its lowest during the _____ stage of the product life cycle.

Options :

A : introduction

B : maturity

C : growth

D : accelerated development

E : decline

Answer: A

Question 4

Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean. However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water damage caused by hurricane flooding. In this scenario,

Options :

A : only the insurance company can be held accountable for fraudulent sales.

B : only Ryan can be held accountable for fraudulent sale.

C : no one can be held accountable as the buyer must read the document carefully before buying.

D : both the insurance company and the salesman can be held accountable.

E : Ryan can be held accountable only if water damage actually happens.

Answer: D

Question 5

Which of the following is an example of impulse buying?

Options :

A : Ryan purchased a suit for his wedding after consulting a tailor.

B : While grocery shopping Sean picked up a pack of bubble-gum from the checkout counter.

C : Jim conducted a thorough Internet search before buying a new car.

D : Lily picked up a burger from a drive in restaurant on the way home.

E : Jordan purchased a mobile phone after being convinced by a sales presentation.

Answer: B

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