Question 1

On August 1, 2013, sellerspace.com was visited by 150,000 users. The number of users who interacted with at least one page on the website was 150,000, the number who interacted with at least two pages was 120,000, at least three pages was 75,000, and four or more pages was 20,000. What was the bounce rate of the website on August 1, 2013?

Options :

A : 10%

B : 20%

C : 30%

D : 40%

E : 50%

Answer: B

Question 2

In the marketing communication process, the sender works with a creative department, either an in-house marketing department or an external agency, who receives the information and transforms it for use. Here, the creative department is the _____.

Options :

A : encoder

B : decoder

C : transmitter

D : channel

E : receiver

Answer: C

Question 3

One of the advantages that price skimming offers over penetration pricing is that:

Options :

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

Question 4

Which of the following is an advantage of secondary data collection?

Options :

A : It always provides data that is specific to immediate needs.

B : It requires sophisticated training and hence is always accurate.

C : It offers in-depth consumer behavioral insights.

D : It guarantees information without bias.

E : It saves time and effort in collecting and analyzing.

Answer: E

Question 5

When conducting a SWOT analysis, an organization will identify opportunities and threats in _____.

Options :

A : economic changes in the market

B : its production processes

C : its reputation in the market

D : its products

E : its management team

Answer: A

Free PCM Mock Exam – Practice Online Confidently

Buying Options: