Question 1

Rudolf Freer Inc., an automobiles manufacturer, decides to create an all-weather golf cart. The decision is stimulated by the increasing popularity of snow-golfing. The R&D team of Rudolf develop a working model of the golf cart and simulate different weather conditions in the lab to see how the golf cart holds up. The golf cart is currently in the stage of _____.

Options :

A : alpha testing

B : beta testing

C : market testing

D : concept testing

E : idea generation

Answer: A

Question 2

_____ pertains to a customer’s perception of the benefits he or she received compared with the costs.

Options :

A : Distributive fairness

B : Procedural fairness

C : Qualitative fairness

D : Extent of responsiveness

E : Extent of reliability

Answer: A

Question 3

Which of the following is a source of quantitative research?

Options :

A : In-depth interviews

B : Social media sites

C : Scanner data

D : Projective techniques

E : Focus groups

Answer: C

Question 4

One of the advantages that price skimming offers over penetration pricing is that:

Options :

A : competitors cannot enter the market easily.

B : a firm that sets a high price initially can lower its price easily.

C : the cost of production decreases with an increase in production capacity.

D : profits and market share can be built quickly.

E : it allows a company to target the most price-sensitive segments first.

Answer: B

Question 5

The place aspect of the marketing mix typically involves interactions between the marketer and _____.

Options :

A : customers

B : regulatory bodies

C : suppliers

D : advertisers

Answer: C

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